Attitude Pictures Ltd

Attitude Pictures Ltd is a New Zealand television production company who specialise in programmes relating to disability.

Attitude (TV Series)
The company produces unscripted television programmes that have screened in more than 80 countries. Our series Down For Love (conceived by Robyn Scott- Vincent) premiered on TVNZ and is available globally on Netflix. Attitude's flagship television programme titled Attitude has screened weekly on TVNZ 1 since March 2005. The television series is character driven and focuses on the challenges but also the potential and successes of people who live with disability and chronic health conditions. At least 700 programmes have been screened. The company also produces children's content, documentary and sports programmes.

Paralympic Content
Attitude has spent two decades filming New Zealand and international Paralympic athletes, and following New Zealand teams to international events. It is TVNZ's broadcast partner for the Paris 2024 Paralympic Games. In 2013 Attitude Pictures became the first production company to secure territory broadcast rights to a Paralympic event. Attitude secured the rights to the Sochi 2014 Paralympic Winter Games and live-streamed more than 50 hours of coverage via attitudelive.com.

Attitude also broadcast coverage of the Glasgow 2015 IPC Swimming World Championships, and partnered with TVNZ to produce the Rio 2016 Paralympic Games and the Tokyo Paralympic Games..

Special Olympics
In 2010, Attitude Pictures was selected by Special Olympics in Washington DC to be the official documentary production company for the Special Olympics Unity Cup. Attitude made documentary content before, during and after the Unity Cup match at the FIFA World Cup in South Africa. Attitude Pictures has partner Special Olympics to support leadership training and has produced several documentaries showcasing the lives of athletes both in a sporting and social context.

AttitudeLive
In September 2013, Attitude launched an online digital platform, attitudelive.com. The site ensures the company's catalogue of 700 documentaries can be used by individuals, families, medical personnel and associated support workers as a valuable resource of information and insights.

The Attitude Trust
Established in 2008 by Robyn Scott-Vincent and former New Zealand Paralympian Curtis Palmer, The Attitude Trust was a registered Charitable Trust created to promote public awareness and recognise the achievements of people who live with disability. Until 2021, using a creative concept created by Attitude Pictures,  the Trust presented national awards at a celebratory black tie dinner, held to coincide with The International Day of Disabled Persons.

The Attitude Awards were televised by Attitude Pictures Ltd ,and screened on TVNZ. The inaugural award ceremony was in 2008. The various awards categories acknowledged the contributions and achievements of New Zealanders who live with disability. Proceeds from the event funded tertiary scholarships for people with a disability supporting them to study media and digital media. Funds raised during Scott-Vincent's term have been vested in a new entity run largely by people living with disabilities.

History
Founded in 1992, and then known as RSVP Productions, Attitude Pictures Ltd is based in Auckland, New Zealand.