Aubrey Daniels

Aubrey C. Daniels (born May 17, 1935, in Lake City, South Carolina, USA) is the founder and chairman of the board for Aubrey Daniels International or ADI, a Performance Management consulting company.

Background and career
While Daniels began his career as a clinical psychologist, he quickly became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors. It is then that he made the connection that the science could be successfully applied outside of a clinical setting. With this conviction, Daniels began to consider the impact of applying behavioral science to the workplace.

Daniels is an author and speaker. He was the first editor of the Journal of Organizational Behavior Management (JOBM) in 1977.

Performance Management
Performance Management (PM) was coined by Daniels in the late 1970s to describe a technology (i.e., science imbedded in applications methods ) for managing both behavior and results, the two critical elements of what is known as performance.

The PM approach is used most often in the workplace but applies wherever people interact—schools, churches, community meetings, sports teams, health setting, governmental agencies, and political settings.