Auwa Books

Auwa Books is a publishing imprint founded by Questlove in 2023.

History
Auwa Books was announced in March 2023 as a new imprint of American book publishing company Farrar, Straus and Giroux. The name Auwa is taken from a bird-call noise heard in Prince songs "Baby I'm a Star" and "Eye No".

The imprint's first publication was Thank You (Falettinme Be Mice Elf Agin), an autobiography by Sly Stone written with Ben Greenman published 17 October 2023. Auwa's second book will be Hip-Hop Is History, authored by Questlove and Greenman, to be published in 2024, followed by planned titles by Drew Afualo, Josh Luber, Derrick Palmer, Hanif Abdurraqib, Wesley Morris, and Jacqueline Woodson.

Staff
Publisher and editor-in-chief - Questlove

Senior vice president and editorial director - Alexis Rosenzweig

Executive editors - Malaika Adero and Ben Greenman