Baeksang Arts Award for Most Popular Actress

The Baeksang Arts Award for Most Popular Actress is an award presented annually at the Baeksang Arts Awards ceremony organised by Ilgan Sports and JTBC Plus, affiliates of JoongAng Ilbo, usually in the second quarter of each year in Seoul.

Before 2018, the winners were announced in both film and television categories. The award is voted by the public and all female acting nominees from film and television categories are eligible. TikTok held the naming rights for this award from 2020 to 2023.