Bodybuilding.com

Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements and bodybuilding supplements.

In September 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by Liberty Media CFO Chris Shean. Chris Shean was subsequently replaced with the appointment of Karl Walsh in October 2021.

History
Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements.

A majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount. In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com for more than $100 million. DeLuca stayed on as the company's CEO.



As of 2014, it has 450 employees working at 3 locations, including distribution centers in North Las Vegas, NV; Shiremanstown, PA; and Bedfordshire, U.K. The corporate headquarters is also located in Boise, along with the company's customer service call center.

In 2013, the company donated the equipment for Boise's first outdoor gym, located in Ann Morrison Park.

Misidentified drugs
In 2007, an FDA agent purchased several dietary supplements from the company which were determined to contain anabolic steroids. In May 2012, Bodybuilding.com was fined $7 million, and as part of the settlement, CEO DeLuca and his brother Jeremy were both fined $600,000 for selling misbranded drugs.

Ryan Deluca steps down
In September 2015, founder and CEO Ryan Deluca suddenly announced he would be stepping down from his position as CEO.

Vitalize, LLC.
In 2015, Liberty Interactive spun off Bodybuilding.com and its stake in Expedia into a new company, Liberty Expedia Holdings. In December 2016 after a massive layoff, Bodybuilding.com reorganized to form 4 different companies/brands.