Brent Rivera

Brent Austin Rivera (born January 9, 1998) is an American internet personality and actor who first gained popularity on the now-defunct video hosting service Vine. He has large followings on Instagram, TikTok, and YouTube.

Biography
Brent Austin Rivera was born on January 9, 1998. He has Mexican and Italian ancestry, and is from Huntington Beach, California, where he still lives. Rivera's younger sister, Lexi, is also an influencer and appeared with him in the web series Brobot. He also has two older brothers.

Rivera was interested in acting and auditioned for commercials and TV shows in seventh grade. He did not want to be under a producer's oversight, so he started posting on social media platforms such as Instagram, Snapchat and the now-defunct Vine in his early teens. Rivera became a prominent Vine star. He also found a sizable fanbase on Instagram, where his conventionally attractive, teen idollike features and pinup haircut helped him gain 600 thousand followers by 2015. One simple selfie earned him 68 thousand likes; academic Alice Marwick wrote that since "Rivera looks like a celebrity, [...] on Instagram, he is treated as one." Because he lives close to Los Angeles, Rivera was able to attend high school and work meetings, something many teenage influencers could not do.

Rivera's father, John, did not pay much attention to the time his son spent on social media until one day when they attended a local hockey game. They were sitting on the bleachers when another parent came up to Rivera and asked him, "Are you Brent?", before asking him to look up at her daughters. The girls started screaming. John stared, bewildered.

Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month. His business partner is Matt Levine, who is also his manager. Their goal is to tap into media monetization and become "a Disney Channel for the digital generation." He also has a clothing line called Relatable and started a pop culture-centric podcast called So Relatable in 2021. In 2015, he participated in Coca-Cola's #MakeItHappy campaign and worked with Hollister Co. in 2019 on their anti-bullying campaign.