Cannella Media

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television. Rob Medved is the incumbent chief executive officer of the company.

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.

History
Cannella Media was founded by Frank Cannella in 1985. He received ''Bravo! Entrepreneur Award'' in 2006 for his contributions to the media industry.

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.

In May 2011, Cannella moved to the new headquarters in Burlington.

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.

Operations
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels. Late night periods on all of their networks feature paid programming.

The company's networks include;


 * Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
 * Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
 * CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
 * Magnificent Movies Network, which features older and public domain-films.
 * OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.
 * RVTV, programming focused on recreational vehicles and the outdoors.
 * Timeless TV, featuring public domain sitcom episodes.