China Resources Vanguard



China Resources Vanguard, doing business as China Resources Vanguard Shop or Vanguard, operates the supermarket chains of China Resources. It is the third-largest supermarket chain in Hong Kong. As of 31 December 2014, there are 4866 shops operating in Hong Kong and the mainland Chinese provinces / municipalities of Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin and Beijing.

According to market research firm EuroMonitor estimates in 2012, China Resources Vanguard supermarket market share in Hong Kong is about 7.8%. Wellcome Hong Kong's market share is about 39.8% and PARKnSHOP Hong Kong's market share is about 33.1%.

On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources Enterprise took an 80% share and Tesco took a 20% share.

History

 * 1984: China Resources Supermarket (CR Supermarket), former name of China Resources Vanguard, was founded.
 * 1991: CR Supermarket opened its first store in Mainland China.
 * 2001: China Resources acquired a 72% stake in Shenzhen Vanguard Super Department Store. China Resources Supermarket merged with Shenzhen Vanguard Super Department Store.
 * 2002: China Resources fully acquired Shenzhen Vanguard Super Department Store and renamed it as China Resources Vanguard Shop.
 * 2005: Introduction of new sunflower logo.
 * 2007: China Resources Holdings acquired Tianjin company China Resources Supermarket Chain.
 * 2010: The first blt boutique supermarket opened.
 * 2012: Vanguard launched new brand "V+ urban boutique supermarkets".
 * 2013: Set up joint venture with Tesco.
 * 2015: Sale of supermarket business to improve the performance of China Resources Enterprise. Opened first U Select by Tesco store in Hong Kong.

Hong Kong

 * Vanguard - standard supermarkets
 * VanGO - convenience stores
 * U Select - stores with at least one third Tesco products
 * Voi_la! - wine cellar

Mainland China

 * Vanguard - standard supermarkets
 * VanGO - convenience stores
 * V+ - upmarket urban boutique supermarket aimed at China's growing middle class
 * blt - upmarket supermarket with a focus on fresh food, styled as a farm market
 * blt Express - smaller blt stores
 * Ole' - upmarket supermarket with a focus on imported food
 * 乐购express - former Tesco Express stores
 * Voi_la! - wine cellar