Covet Fashion

Covet Fashion is a mobile casual free-to-play dress up game for iOS and Android. It was initially launched on November 12, 2013. The game is known for its collaborations with real life brands. In 2020, they claimed to have 2 million monthly players.

Notable collaborations
In December 2015, Emma Roberts was their first Covet Host.

In 2018, Covet collaborated with Disney with Cruella de Vil, the Evil Queen, and Maleficent themed clothing.

Ownership
It was developed by Crowdstar. Their goal was to create games designed for women, a market that the chief executive Jeff Tseng at the time thought was underserved. Crowdstar was purchased by Glu Mobile in 2016 for $45 million. In 2021, it was purchased by Electronic Arts when they purchased Glu Mobile.