Dedeman

Dedeman is a hypermarket chain with 100% Romanian capital  offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (as of July 2023) in the country. Dedeman was created in 1992, by two brothers named Adrian and Dragoș Pavăl.

History
Dedeman was founded in 1992 in Bacău, Romania. Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.

Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.

Financial figures
Number of Employees
 * 2023: 12,800
 * 2020: 11,374
 * 2019: over 11.000
 * 2018: over 10.600
 * 2017: over 10.000
 * 2016: over 9200
 * 2015: 8259
 * 2014: over 7200
 * 2013: over 6.700
 * 2012: over 5800
 * 2011: over 4.300

Turnover:
 * 2019: 1,73 billion euros
 * 2018: 1,55 billion euros
 * 2017: 1,38 billion euros
 * 2016: 1,17 billion euros
 * 2015: 981 million euros
 * 2014: 767 million euros
 * 2013: 606 million euros
 * 2012: 540 million euros
 * 2011: 476 million euros
 * 2010: 360 million euros
 * 2009: 250 million euros
 * 2008: 250 million euros
 * 2007: 197 million euros

Number of stores:
 * 2023: 59
 * 2021: 57
 * 2020: 54
 * 2019: 50
 * 2018: 49
 * 2017: 48
 * 2016: 45
 * 2015: 41
 * 2014: 40
 * 2013: 36
 * 2012: 30
 * 2011: 26