Dougal Wilson

Dougal Stewart Wilson (born August 1971) is an English director of commercials, music videos and films. His work includes directing several John Lewis Christmas adverts and the Grammy-nominated music video for "Life in Technicolor II" (2009) by Coldplay. He is set to make his feature film debut with Paddington in Peru (2024), the third instalment in the Paddington franchise.

Early life and inspiration
Wilson was born in Heswall, Merseyside in August 1971. In his youth, he played in a series of bands. Inspired by Stanley Kubrick's epic science fiction film 2001: A Space Odyssey (1968), and interested in astronomy, Wilson decided to study natural sciences at Durham University. While studying, he began designing posters for university gigs and plays and making sets for some of those plays in his spare time.

Wilson graduated from Durham in 1992. He was inspired to become a director after hearing a BBC Radio 4 interview with Ridley Scott and Alan Parker in which they said that they got started in feature films through directing commercials. The first advert Wilson directed was at the Leith advertising agency in Edinburgh, where he was working as a copywriter before moving to London.

Career
Wilson has directed commercials for companies such as Apple, IKEA, Orange, Stella Artois, Olympus, AT&T, Safestore, Beck's Brewery, and Coca-Cola. His Christmas adverts for UK department store John Lewis & Partners, including "The Long Wait" (2011), "The Journey" (2012), "Monty the Penguin" (2014), "Buster the Boxer" (2016), and "Excitable Edgar" (2019), have become a widely talked-about part of British popular culture. In 2016, he filmed the three-minute advert We're the Superhumans, promoting Channel 4's broadcast of the 2016 Summer Paralympics in Rio de Janeiro.

His numerous music videos include "Satisfaction" for Benny Benassi, "Tribulations" for LCD Soundsystem, "Who Am I" for Will Young, "Take Me Back to Your House" for Basement Jaxx, "Don't Let Him Waste Your Time" for Jarvis Cocker, "What's a Girl to Do?" for Bat for Lashes, "Happiness" and "A&E" for Goldfrapp, and "Life in Technicolor II" for Coldplay.

In 2007, he co-directed a short film called Rubbish, starring Martin Freeman, Anna Friel and James Lance. The following year, he directed a four-minute silent comedy homage for Sky Arts and the English National Opera, based on The Barber of Seville aria "Largo al factotum" and starring Mathew Baynton as Figaro. In October 2010, a short film directed by Wilson and featuring Gillian Anderson, No Pressure, was released by the 10:10 campaign in Britain to spread awareness of climate change. The four-minute film was written by Richard Curtis and showed groups of people being asked whether they are interested in participating in the project to reduce carbon emissions, and then gruesomely blown to pieces after failing to show enthusiasm for the cause. The film provoked an immediate negative reaction in the media and was withdrawn from public circulation on the same day it was released.

In June 2022, it was announced that Wilson is set to direct his first feature film, Paddington in Peru, the third instalment in the Paddington franchise. In a statement to Variety, he said, "As a huge fan of the first two films, I am very excited (if not a little intimidated) to be continuing the story of Paddington. It's a massive responsibility, but all my efforts will be focussed on making a third film that honours the love so many people have for this very special bear."

Accolades
Wilson has twice won Best Director at the UK Creative and Design Awards, in 2004 and 2005, as well as having won Gold, Silver and Bronze Lions at the Cannes Lions International Advertising Festival  and Design and Art Direction awards in 2006 and 2008. He was named Director of the Year by Ad Age in 2019, and was recognised in Adweek’s Creative 100 of professionals behind the "most innovative work" in 2018. In 2020, he was nominated by the Directors Guild of America for Outstanding Directorial Achievement in Commercials.

Wilson has received two Best Video nominations at the 2004 and 2007 MTV Europe Music Awards for directing The Streets music video for "Fit but You Know It" and Bat for Lashes's "What's a Girl to Do?". At the 2008 UK Music Video Awards, the music video for Goldfrapp's single "Happiness" earned him nominations for both Best Director and Best Pop Video. At the 52nd Annual Grammy Awards, he was up for Best Short Form Music Video with Coldplay's "Life in Technicolor II".

He was also pictured on the front cover of the March 2009 edition of Creativity magazine wearing a jet pack and seemingly hovering a few feet above the ground in front of a car park. Inside, he led the edition's main article, "Directing 101", in which "15 top directors" dispensed advices learned on the job.

Filmography
Short film
 * Rubbish (2007) (Co-directed with Ed Roe)
 * Largo al factotum (2009)
 * No Pressure (2010)

Feature film
 * Paddington in Peru (2024)

Music video