Draft:Callux

Callum Aaron McGinley (born 11 March 1992), better known as Callux, is a British YouTuber and co-founder of notwoways, a North London-based sneaker label, and After Party Studios, a London-based production company.

Early life and education
Callum Aaron McGinley was born on 11 March 1992. He described his childhood as "not the best". Growing up with seperated parents, he and his mother had to live in a council estate in East London.

At around the age of 4–5, McGinley had leukemia for two years.

McGinley attended Christ's Hospital School in the south of Horsham, West Sussex, from September 2003 to July 2010.

YouTube
McGinley created his YouTube channel, Callux, in 2012. McGinley primarily uploaded pranks, vlogs, public interviews, and challenge videos such as "Staying in Quietest Room in The World Until I Went Crazy", in which McGinley went viral for trying to break the record for the longest time spent in a quiet room.

McGinley is known for his association with the Sidemen, a British YouTube collective consisting of seven YouTube personalities, and has appeared in their YouTube videos. He has participated in all five of the Sidemen's charity football matches between 2016 and 2023.

notwoways
In 2020, McGinley and Rockwell Princely, a brand designer, launched notwoways, a North London-based sneaker brand. The brand released its first sneaker drop, "exuberance", in August 2020, which sold out 750 pairs in 63 seconds and helped the brand establish a following. On 28 November 2020, the brand released its second sneaker drop, "moonless", which sold out 2,100 pairs in 186 seconds. In January 2021, Hypebeast, a digital media company focused on covering fashion and streetwear culture, picked notwoways as one of eight brands to look out for in 2021.

After Party Studios
In 2016, McGinley, director RVBBERDUCK, and Base 79 founder Richard Mansell founded After Party Studios, a production company based in London. The studio focuses on creating original, branded, and social content that bridges the gap between mainstream and online entertainment.

In 2018, the studio produced KSI: Can't Lose, a documentary film that reveals behind the scenes what led YouTuber KSI to become the YouTube champion of the world after his boxing debut fight against fellow YouTube star Joe Weller.

Personal life
McGinley is a supporter of Arsenal F.C.

Between 2014 and 2019, McGinley was in a relationship with English singer and songwriter Sarah Close. On 12 October 2019, McGinley and Close announced on a YouTube video that they had ended their relationship.

McGinley has become an advocate for mental health. In 2022, he partnered with Movember and uploaded a series of videos on YouTube to raise awareness about men's mental health.