English Biscuit Manufacturers

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan. According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark.

Sooper, a brand of EBM, accounts for almost half of the company's revenues.

History
It was founded in 1966 as Peek Freans Pakistan Limited.

In 2013, Sooper passed the ₨10 billion mark.

In November 2021, Sooper Soft Bakes, a brand extension of Sooper biscuits was launched.

Brands

 * Saltish (1968)
 * Marie (1971)
 * Chocolate Sandwich (1971)
 * Lemon Sandwich (1973)
 * Butter Puff (1974)
 * Click (1976)
 * Peanut Pik (1984)
 * Zeera (1984)
 * Gluco (1987)
 * Party (1996)
 * Sooper (1996)
 * Rio (2003)
 * Farm House Cookies (2011)
 * Nan Khatai (2015)
 * Chocolicious (2015)
 * Jam Delight (2017)
 * Cake Up (2018)
 * Choco Bites (2019)
 * Cake-UP Triple Chocolate (2019)
 * Cake-UP Sandwich (2020)