Ernie Ball

Ernie Ball (born Roland Sherwood Ball; August 30, 1930 – September 9, 2004) was an American entrepreneur and musician who developed guitar-related products. Ball began as a club and local television musician and entrepreneur, building an international business in guitars and accessories. Ernie Ball Inc. is the eponymous corporation Ball started to market guitar accessories.

Early life
Ball was born Roland Sherwood Ball in Santa Monica, California, and grew up in a musical family, the son of Frances (née Shankland) and Roland Adelbert Ball. His paternal grandfather, Ernest Ball, wrote the standard "When Irish Eyes Are Smiling" and his father was a car salesman who taught Hawaiian steel guitar on the side. Although Ball began to play steel guitar at age nine to please his father, he lost interest for several years. In his early teens he took a renewed interest in the instrument, practicing as many as three hours a day. Within a year he was a member of the Musicians Union.

Professional musician
While still in his early teens, Ball began playing professionally in South Central Los Angeles beer bars. By age 19 he joined the Tommy Duncan Band playing pedal steel guitar. Duncan, the former lead singer with Bob Wills and His Texas Playboys, took the band on tour through the Southwestern United States. During the Korean War, he did a tour of duty in the United States Air Force Band, playing guitar and bass drum. After the military, he returned to Los Angeles and continued playing in barrooms and lounges, until landing a job on the 1950s "Western Varieties" program at KTLA television. The position soon gained him wider recognition in the Los Angeles music scene and led to studio work and teaching jobs.

Entrepreneurship
Sometime in 1957 or 1958, Ball opened what he claimed was the first music store in the United States to sell guitars exclusively, in Tarzana, California. When music sales representatives criticized him for refusing to sell drumsticks and other musical equipment, Ball replied, "I just want to sell guitars." Within the next couple years he opened 2 other shops, one in Canoga Park, CA, the other in Thousand Oaks, CA.

In the 1960s, Ball began manufacturing custom guitar strings. By the early 1970s, Ball established brand distributors in Europe and Asia. Eventually, the products spawned from his company would sell in more than 5,500 stores and be exported to more than 70 countries of the world. In the early eighties the company bought the Music Man Company, expanding into the production of high quality guitars, basses, and amplifiers with Leo Fender making the instruments and Tom Walker building amps. Ball, along with former Fender employee, George Fullerton, was instrumental in the development of the first modern acoustic bass guitar, introduced under the Earthwood brand in 1972. Although unsuccessful, surviving models are highly collectable.

In 1985, the company was moved to a new facility in San Luis Obispo and remained there with all of it operations until early 2003, when the company relocated its string manufacturing to Coachella in Southern California’s Riverside County. Under Ball's leadership, it grossed more than $40 million per annum.

Guitar string innovations
With the guitar-based rock revival of the 1960s, Ball noticed that beginner students were having difficulty playing the bestselling Fender #10 medium gauge strings, particularly in holding down or bending the stiff .028" third ("G") string. At the time, it was common for a set of strings to have a third string that was "wound". He approached the Fender company with the problem, suggesting a lighter gauge, but was rebuffed. Ball convinced a string manufacturer to make him custom sets with a 24-gauge third string which he sold in his store. It was the beginning of the Ernie Ball brand. Located not far from Hollywood, the store began to attract a large patronage of professional musicians, including The Beach Boys, Merle Travis, and The Ventures.

Ball also began to notice the practice of "slack stringing" among players who discarded the bottom sixth string and added a banjo first string on top. This resulted in an overall lighter gauge set with a plain third string. Again, he contacted Fender with a suggestion for a lighter set and was turned down. He then approached Gibson, who also turned him down. So, once again he ordered from the manufacturer naming the product the Ernie Ball Slinky. "Slinky" strings traveled the country with the pro musicians who used them and before long, Ball was receiving mail orders from individuals and stores. Still not a string company, he ordered separate strings in various sizes and displayed them in a makeshift case allowing musicians to experiment in creating their own sets. It took off, and in 1967 he sold the store and moved his string business to Newport Beach, California.

The characteristic packaging of Ball's guitar strings was designed by Rolly Crump, a Disney Imagineer.

Personal life and death
Ball had diverse interests including collecting cars, surfing and flying airplanes. He also authored a series of books and manuals on guitar playing. He was married to Nova Gail (Conley), and had four children: Sherwood Ball, the ex-husband of actress Susan Anspach, David Ball, Sterling Ball, and Nova Ball. His granddaughter is actress Hannah Marks.

Ball remained active in his company until his death 42 years after its founding. He died from an ongoing, undisclosed illness on September 9, 2004, leaving the business to his sons and other family members. He was buried near his home at San Luis Cemetery in San Luis Obispo, California.