Experimental psychology

Experimental psychology refers to work done by those who apply experimental methods to psychological study and the underlying processes. Experimental psychologists employ human participants and animal subjects to study a great many topics, including (among others) sensation, perception, memory, cognition, learning, motivation, emotion; developmental processes, social psychology, and the neural substrates of all of these.

Wilhelm Wundt
Experimental psychology emerged as a modern academic discipline in the 19th century when Wilhelm Wundt introduced a mathematical and experimental approach to the field. Wundt founded the first psychology laboratory in Leipzig, Germany. Other experimental psychologists, including Hermann Ebbinghaus and Edward Titchener, included introspection in their experimental methods.

Charles Bell
Charles Bell was a British physiologist whose main contribution to the medical and scientific community was his research on the nervous system. He wrote a pamphlet summarizing his research on rabbits. His research concluded that sensory nerves enter at the posterior (dorsal) roots of the spinal cord, and motor nerves emerge from the anterior (ventral) roots of the spinal cord. Eleven years later, a French physiologist, Francois Magendie, published the same findings without being aware of Bell's research. As a result of Bell not publishing his research, this discovery was called the Bell–Magendie law to honor both individuals. Bell's discovery disproved the belief that nerves transmitted either vibrations or spirits.

Ernst Heinrich Weber
Ernst Heinrich Weber, a German physician, is credited as one of experimental psychology's founders. Weber's main interests were the sense of touch and kinesthesis. His most memorable contribution to the field of experimental psychology is the suggestion that judgments of sensory differences are relative and not absolute. This relativity is expressed in "Weber's Law," which suggests that the just-noticeable difference or jnd is a constant proportion of the ongoing stimulus level. Weber's Law is stated as an equation:
 * $$\frac {\Delta I} {I} = k,$$

where $$I\!$$ is the original intensity of stimulation, $$\Delta I\!$$ is the addition to it required for the difference to be perceived (the jnd), and k is a constant. Thus, for k to remain constant, $$\Delta I\!$$ must rise as I increases. Weber's law is considered to be the first quantitative law in the history of psychology.

Gustav Fechner
Fechner published in 1860 what is considered to be the first work of experimental psychology, "Elemente der Psychophysik." Some historians date the beginning of experimental psychology to the publication of "Elemente." Ernst Heinrich Weber was not a psychologist, but it was Fechner who realized the importance of Weber's research to psychology. Weber's law and Fechner's law was published in Fechner's work, "Elemente der Psychophysik," and Fechner, a student of Weber named his first law in honor of his mentor. Fechner was profoundly interested in establishing a scientific study of the mind-body relationship, which became known as psychophysics. Much of Fechner's research focused on the measurement of psychophysical thresholds and just-noticeable differences. He invented the psychophysical method of limits, the method of constant stimuli, and the method of adjustment, which are still in use.

Oswald Külpe
Oswald Külpe is the main founder of the Würzburg School in Germany. He was a pupil of Wilhelm Wundt for about twelve years. Unlike Wundt, Külpe believed experiments were possible to test higher mental processes. In 1883 he wrote Grundriss der Psychologie, which had strictly scientific facts and no mention of thought. The lack of thought in his book is odd because the Würzburg School put a lot of emphasis on mental set and imageless thought.

Würzburg School
The work of the Würzburg School was a milestone in the development of experimental psychology. The School was founded by a group of psychologists led by Oswald Külpe, and it provided an alternative to the structuralism of Edward Titchener and Wilhelm Wundt. Those in the School focused mainly on mental operations such as mental set (Einstellung) and imageless thought. Mental set affects perception and problem solving without the awareness of the individual; it can be triggered by instructions or by experience. Similarly, according to Külpe, imageless thought consists of pure mental acts that do not involve mental images. William Bryan, an American student, working in Külpe's laboratory, provided an example of mental set. Bryan presented subjects with cards that had nonsense syllables written on them in various colors. The subjects were told to attend to the syllables, and in consequence, they did not remember the colors of the nonsense syllables. Such results made people question the validity of introspection as a research tool, leading to a decline in voluntarism and structuralism. The work of the Würzburg School later influenced many Gestalt psychologists, including Max Wertheimer.

George Trumbull Ladd
George Trumbull Ladd introduced experimental psychology into the United States and founded Yale University's psychological laboratory during his time there (from 1881 to 1905). In 1887, Ladd published Elements of Physiological Psychology, the first American textbook that extensively discussed experimental psychology. Between Ladd's founding of the Yale Laboratory and his textbook, the center of experimental psychology in the US shifted to Johns Hopkins University, where George Hall and Charles Sanders Peirce were extending and qualifying Wundt's work.

Charles Sanders Peirce
With his student Joseph Jastrow, Charles S. Peirce randomly assigned volunteers to a blinded, repeated-measures design to evaluate their ability to discriminate weights. Peirce's experiment inspired other researchers in psychology and education, which developed a research tradition of randomized experiments in laboratories and specialized textbooks in the 1800s. The Peirce-Jastrow experiments were conducted as part of Peirce's pragmatic program to understand human perception; other studies considered perception of light, etc. While Peirce was making advances in experimental psychology and psychophysics, he was also developing a theory of statistical inference, which was published in "Illustrations of the Logic of Science" (1877–78) and "A Theory of Probable Inference" (1883); both publications that emphasized the importance of randomization-based inference in statistics. To Peirce and to experimental psychology belongs the honor of having invented randomized experiments decades before the innovations of Jerzy Neyman and Ronald Fisher in agriculture.

Peirce's pragmaticist philosophy also included an extensive theory of mental representations and cognition, which he studied under the name of semiotics. Peirce's student Joseph Jastrow continued to conduct randomized experiments throughout his distinguished career in experimental psychology, much of which would later be recognized as cognitive psychology. There has been a resurgence of interest in Peirce's work in cognitive psychology. Another student of Peirce, John Dewey, conducted experiments on human cognition, particularly in schools, as part of his "experimental logic" and "public philosophy."

20th century
In the middle of the 20th century, behaviorism became a dominant paradigm within psychology, especially in the United States. This led to some neglect of mental phenomena within experimental psychology. In Europe, this was less the case, as European psychology was influenced by psychologists such as Sir Frederic Bartlett, Kenneth Craik, W.E. Hick, and Donald Broadbent, who focused on topics such as thinking, memory, and attention. This laid the foundations for the subsequent development of cognitive psychology.

In the latter half of the 20th century, the phrase "experimental psychology" had shifted in meaning due to the expansion of psychology as a discipline and the growth in its sub-disciplines. Experimental psychologists use a range of methods and do not confine themselves to a strictly experimental approach, partly because developments in the philosophy of science have affected the exclusive prestige of experimentation. In contrast, experimental methods are now widely used in fields such as developmental and social psychology, which were not previously part of experimental psychology. The phrase continues in use in the titles of a number of well-established, high prestige learned societies and scientific journals, as well as some university courses of study in psychology.

Institutional review board (IRB)
In 1974, the National Research Act established the existence of the institutional review board in the United States following several controversial experiments. Institutional Review Boards (IRBs) play an important role in monitoring the conduct of psychological experiments. Their presence is required by law at institutions such as universities where psychological research occurs. Their purpose is to make sure that experiments do not violate ethical codes or legal requirements; thus they protect human subjects from physical or psychological harm and assure the humane treatment of animal subjects. An IRB must review the procedure to be used in each experiment before that experiment may begin. The IRB also assures that human participants give informed consent in advance; that is, the participants are told the general nature of the experiment and what will be required of them. There are three types of review that may be undertaken by an IRB - exempt, expedited, and full review. More information is available on the main IRB page.

Methodology
Sound methodology is essential to the study of complex behavioral and mental processes, and this implies, especially, the careful definition and control of experimental variables. The research methodologies employed in experimental psychology utilize techniques in research to seek to uncover new knowledge or validate existing claims. Typically, this entails a number of stages, including selecting a sample, gathering data from this sample, and evaluating this data. From assumptions made by researchers when undertaking a project, to the scales used, the research design, and data analysis, proper methodology in experimental psychology is made up of several critical stages.

Empiricism
Perhaps the most basic assumption of science is that factual statements about the world must ultimately be based on observations of the world. This notion of empiricism requires that hypotheses and theories be tested against observations of the natural world rather than on a priori reasoning, intuition, or revelation.

Testability
Closely related to empiricism is the idea that, to be useful, a scientific law or theory must be testable with available research methods. If a theory cannot be tested in any conceivable way then many scientists consider the theory to be meaningless. Testability implies falsifiability, which is the idea that some set of observations could prove the theory to be incorrect. Testability has been emphasized in psychology because influential or well-known theories like those of Freud have been difficult to test.

Determinism
Experimental psychologists, like most scientists, accept the notion of determinism. This is the assumption that any state of an object or event is determined by prior states. In other words, behavioral or mental phenomena are typically stated in terms of cause and effect. If a phenomenon is sufficiently general and widely confirmed, it may be called a "law"; psychological theories serve to organize and integrate laws.

Parsimony
Another guiding idea of science is parsimony, the search for simplicity. For example, most scientists agree that if two theories handle a set of empirical observations equally well, we should prefer the simpler or more parsimonious of the two. A notable early argument for parsimony was stated by the medieval English philosopher William of Occam, and for this reason, the principle of parsimony is often referred to as Occam's razor.

Operational definition
Some well-known behaviorists such as Edward C. Tolman and Clark Hull popularized the idea of operationism, or operational definition. Operational definition implies that a concept be defined in terms of concrete, observable procedures. Experimental psychologists attempt to define currently unobservable phenomena, such as mental events, by connecting them to observations by chains of reasoning.

Reliability
Reliability measures the consistency or repeatability of an observation. For example, one way to assess reliability is the "test-retest" method, done by measuring a group of participants at one time and then testing them a second time to see if the results are consistent. Because the first test itself may alter the results of a second test, other methods are often used. For example, in the "split-half" measure, a group of participants is divided at random into two comparable sub-groups, and reliability is measured by comparing the test results from these groups, It is important to note that a reliable measure need not yield a valid conclusion.

Validity
Validity measures the relative accuracy or correctness of conclusions drawn from a study. To determine the validity of a measurement quantitatively, it must be compared with a criterion. For example, to determine the validity of a test of academic ability, that test might be given to a group of students and the results correlated with the grade-point averages of the individuals in that group. As this example suggests, there is often controversy in the selection of appropriate criteria for a given measure. In addition, a conclusion can only be valid to the extent that the observations upon which it is based are reliable.

Several types of validity have been distinguished, as follows:

Internal validity
Internal validity refers to the extent to which a set of research findings provides compelling information about causality. High internal validity implies that the experimental design of a study excludes extraneous influences, such that one can confidently conclude that variations in the independent variable caused any observed changes in the dependent variable.

External validity
External Validity refers to the extent to which the outcome of an experiment can be generalized to apply to other situations than those of the experiment - for example, to other people, other physical or social environments, or even other cultures.

Construct validity
Construct validity refers to the extent to which the independent and dependent variables in a study represent the abstract hypothetical variables of interest. In other words, it has to do with whether the manipulated and/or measured variables in a study accurately reflect the variables the researcher hoped to manipulate. Construct validity also reflects the quality of one's operational definitions. If a researcher has done a good job of converting the abstract to the observable, construct validity is high.

Conceptual validity
Conceptual validity refers to how well specific research maps onto the broader theory that it was designed to test. Conceptual and construct validity have a lot in common, but conceptual validity relates a study to broad theoretical issues whereas construct validity has more to do with specific manipulations and measures.

Scales of measurement
Measurement can be defined as "the assignment of numerals to objects or events according to rules." Almost all psychological experiments involve some sort of measurement, if only to determine the reliability and validity of results, and of course measurement is essential if results are to be relevant to quantitative theories.

The rule for assigning numbers to a property of an object or event is called a "scale". Following are the basic scales used in psychological measurement.

Nominal measurement
In a nominal scale, numbers are used simply as labels – a letter or name would do as well. Examples are the numbers on the shirts of football or baseball players. The labels are more useful if the same label can be given to more than one thing, meaning that the things are equal in some way, and can be classified together.

Ordinal measurement
An ordinal scale arises from the ordering or ranking objects, so that A is greater than B, B is greater than C, and so on. Many psychological experiments yield numbers of this sort; for example, a participant might be able to rank odors such that A is more pleasant than B, and B is more pleasant than C, but these rankings ("1, 2, 3 ...") would not tell by how much each odor differed from another. Some statistics can be computed from ordinal measures – for example, median, percentile, and order correlation – but others, such as standard deviation, cannot properly be used.

Interval measurement
An interval scale is constructed by determining the equality of differences between the things measured. That is, numbers form an interval scale when the differences between the numbers correspond to differences between the properties measured. For instance, one can say that the difference between 5 and 10 degrees on a Fahrenheit thermometer equals the difference between 25 and 30, but it is meaningless to say that something with a temperature of 20 degrees Fahrenheit is "twice as hot" as something with a temperature of 10 degrees. (Such ratios are meaningful on an absolute temperature scale such as the Kelvin scale. See next section.) "Standard scores" on an achievement test are said to be measurements on an interval scale, but this is difficult to prove.

Ratio measurement
A ratio scale is constructed by determining the equality of ratios. For example, if, on a balance instrument, object A balances two identical objects B, then one can say that A is twice as heavy as B and can give them appropriate numbers, for example "A weighs 2 grams" and "B weighs 1 gram". A key idea is that such ratios remain the same regardless of the scale units used; for example, the ratio of A to B remains the same whether grams or ounces are used. Length, resistance, and Kelvin temperature are other things that can be measured on ratio scales. Some psychological properties such as the loudness of a sound can be measured on a ratio scale.

One-way designs
The simplest experimental design is a one-way design, in which there is only one independent variable. The simplest kind of one-way design involves just two-groups, each of which receives one value of the independent variable. A two-group design typically consists of an experimental group (a group that receives treatment) and a control group (a group that does not receive treatment).

The one-way design may be expanded to a one-way, multiple groups design. Here a single independent variable takes on three or more levels. This type of design is particularly useful because it can help to outline a functional relationship between the independent and dependent variables.

Factorial designs
One-way designs are limited in that they allow researchers to look at only one independent variable at a time, whereas many phenomena of interest are dependent on multiple variables. Because of this, R.A Fisher popularized the use of factorial designs. Factorial designs contain two or more independent variables that are completely "crossed," which means that every level each independent variable appears in combination with every level of all other independent variables. Factorial designs carry labels that specify the number of independent variables and the number of levels of each independent variable there are in the design. For example, a 2x3 factorial design has two independent variables (because there are two numbers in the description), the first variable having two levels and the second having three.

Main effects and interactions
The effects of independent variables in factorial studies, taken singly, are referred to as main effects. This refers to the overall effect of an independent variable, averaging across all levels of the other independent variables. A main effect is the only effect detectable in a one-way design. Often more important than main effects are "interactions", which occur when the effect of one independent variable on a dependent variable depends on the level of a second independent variable. For example, the ability to catch a ball (dependent variable) might depend on the interaction of visual acuity (independent variable #1) and the size of the ball being caught (independent variable #2). A person with good eyesight might catch a small ball most easily, and person with very poor eyesight might do better with a large ball, so the two variables can be said to interact.

Within- and between-subjects designs
Two basic approaches to research design are within-subjects design and between-subjects design. In within-subjects or repeated measures designs, each participant serves in more than one or perhaps all of the conditions of a study. In between-subjects designs each participant serves in only one condition of an experiment. Within-subjects designs have significant advantages over between-subjects designs, especially when it comes to complex factorial designs that have many conditions. In particular, within-subjects designs eliminate person confounds, that is, they get rid of effects caused by differences among subjects that are irrelevant to the phenomenon under study. However, the within-subject design has the serious disadvantage of possible sequence effects. Because each participant serves in more than one condition, the passage of time or the performance of an earlier task may affect the performance of a later task. For example, a participant might learn something from the first task that affects the second.

Experiments
The use of experimental methods was perhaps the main characteristic by which psychology became distinguishable from philosophy in the late 19th century. Ever since then experiments have been an integral part of most psychological research. Following is a sample of some major areas that use experimental methods. In experiments, human participants often respond to visual, auditory or other stimuli, following instructions given by an experimenter; animals may be similarly "instructed" by rewarding appropriate responses. Since the 1990s, computers have commonly been used to automate stimulus presentation and behavioral measurement in the laboratory. Behavioral experiments with both humans and animals typically measure reaction time, choices among two or more alternatives, and/or response rate or strength; they may also record movements, facial expressions, or other behaviors. Experiments with humans may also obtain written responses before, during, and after experimental procedures. Psychophysiological experiments, on the other hand, measure brain or (mostly in animals) single-cell activation during the presentation of a stimulus using methods such as fMRI, EEG, PET or similar.

Control of extraneous variables, minimizing the potential for experimenter bias, counterbalancing the order of experimental tasks, adequate sample size, the use of operational definitions, emphasis on both the reliability and validity of results, and proper statistical analysis are central to experimental methods in psychology. Because an understanding of these matters is important to the interpretation of data in almost all fields of psychology, undergraduate programs in psychology usually include mandatory courses in research methods and statistics.

A crucial experiment is an experiment that is intended to test several hypotheses at the same time. Ideally, one hypothesis may be confirmed and all the others rejected. However, the data may also be consistent with several hypotheses, a result that calls for further research to narrow down the possibilities.

A pilot study may be run before a major experiment, in order to try out different procedures, determine optimal values of the experimental variables, or uncover weaknesses in experimental design. The pilot study may not be an experiment as usually defined; it might, for example, consist simply of self-reports.

In a field experiment, participants are observed in a naturalistic setting outside the laboratory. Field experiments differ from field studies in that some part of the environment (field) is manipulated in a controlled way (for example, researchers give different kinds of toys to two different groups of children in a nursery school). Control is typically more lax than it would be in a laboratory setting.

Other methods of research such as case studies, interviews, opinion polls and naturalistic observation, are often used by psychologists. These are not experimental methods, as they lack such aspects as well-defined, controlled variables, randomization, and isolation from unwanted variables.

Cognitive psychology
Some of the major topics studied by cognitive psychologists are memory, learning, problem solving, and attention. Most cognitive experiments are done in a lab instead of a social setting; this is done mainly to provide maximum control of experimental variables and minimal interference from irrelevant events and other aspects of the situation. A great many experimental methods are used; frequently used methods are described on the main pages of the topics just listed. In addition to studying behavior, experimenters may use EEG or fMRI to help understand how the brain carries out cognitive processes, sometimes in conjunction with computational modelling. They may also study patients with focal brain damage or neurologic disease (see cognitive neuropsychology) or use brain stimulation techniques like transcranial magnetic stimulation to help confirm the causal role and specific functional contribution of neural regions or modules.

Animal cognition
Animal cognition refers to the mental capacities of non-human animals, and research in this field often focuses on matters similar to those of interest to cognitive psychologists using human participants. Cognitive studies using animals can often control conditions more closely and use methods not open to research with humans. In addition, processes such as conditioning my appear in simpler form in animals, certain animals display unique capacities (such as echo location in bats) that clarify important cognitive functions, and animal studies often have important implications for the survival and evolution of species.

Sensation and perception
Experiments on sensation and perception have a very long history in experimental psychology (see History above). Experimenters typically manipulate stimuli affecting vision, hearing, touch, smell, taste and proprioception. Sensory measurement plays a large role in the field, covering many aspects of sensory performance - for example, minimum discriminable differences in brightness or the detection of odors; such measurement involves the use of instruments such as the oscillator, attenuator, stroboscope, and many others listed earlier in this article. Experiments also probe subtle phenomena such as visual illusions, or the emotions aroused by stimuli of different sorts.

Behavioral psychology
The behavioristic approach to psychology reached its peak of popularity in the mid-twentieth century but still underlies much experimental research and clinical application. Its founders include such figures as Ivan Pavlov, John B. Watson, and B.F. Skinner. Pavlov's experimental study of the digestive system in dogs led to extensive experiments through which he established the basic principles of classical conditioning. Watson popularized the behaviorist approach to human behavior; his experiments with Little Albert are particularly well known. Skinner distinguished operant conditioning from classical conditioning and established the experimental analysis of behavior as a major component in the subsequent development of experimental psychology.

Social psychology
Social psychologists use both empirical research and experimental methods to study the effects of social interactions on individuals' thoughts, feelings, and behaviors. Social psychologists use experimental methods, both within and outside the laboratory, and there have been several key experiments done in the past few centuries. The Triplett experiment, one of the first social psychology experiments conducted in 1898 by Norman Triplett, noticed that the presence of others had an effect on children's performance times. Other widely cited experiments in social psychology are projects like the Stanford prison experiment conducted by Philip Zimbardo in 1971 and the Milgram obedience experiment by Stanley Milgram. In both experiments ordinary individuals were induced to engage in remarkably cruel behavior, suggesting that such behavior could be influenced by social pressure. Zimbardo's experiment noted the effect of conformity to specific roles in society and the social world. Milgram's study looked at the role of authority in shaping behavior, even when it had adverse effects on another person. Because of possible negative effects on the participants, neither of these experiments could be legally performed in the United States today. These two experiments also took place during the era prior to the existence of IRBs, and most likely played a role in the establishment of such boards

Experimental instruments
Instruments used in experimental psychology evolved along with technical advances and with the shifting demands of experiments. The earliest instruments, such as the Hipp Chronoscope and the kymograph, were originally used for other purposes. The list below exemplifies some of the different instruments used over the years. These are only a few core instruments used in current research.

Hipp chronoscope / chronograph
This instrument, invented by Matthäus Hipp around 1850, uses a vibrating reed to tick off time in 1000ths of a second. Originally designed for experiments in physics, it was later adapted to study the speed of bullets. After then being introduced to physiology, it was finally used in psychology to measure reaction time and the duration of mental processes.

Stereoscope
The first stereoscope was invented by Wheatstone in 1838. It presents two slightly different images, one to each eye, at the same time. Typically the images are photographs of the same object taken from camera positions that mimic the position and separation of the eyes in the head. When one looks through the stereoscope the photos fuse into a single image that conveys a powerful sense of depth and solidity.

Kymograph
Developed by Carl Ludwig in the 19th century, the kymograph is a revolving drum on which a moving stylus tracks the size of some measurement as a function of time. The kymograph is similar to the polygraph, which has a strip of paper moving under one or more pens. The kymograph was originally used to measure blood pressure and it later was used to measure muscle contractions and speech sounds. In psychology, it was often used to record response times.

Photokymographs
This device is a photographic recorder. It used mirrors and light to record the photos. Inside a small box with a slit for light there are two drive rollers with film connecting the two. The light enters through the slit to record on the film. Some photokymographs have a lens so an appropriate speed for the film can be reached.

Galvanometer
The galvanometer is an early instrument used to measure the strength of an electric current. Hermann von Helmholtz used it to detect the electrical signals generated by nerve impulses, and thus to measure the time taken by impulses to travel between two points on a nerve.

Audiometer
This apparatus was designed to produce several fixed frequencies at different levels of intensity. It could either deliver the tone to a subject's ear or transmit sound oscillations to the skull. An experimenter would generally use an audiometer to find the auditory threshold of a subject. The data received from an audiometer is called an audiogram.

Colorimeters
These determine the color composition by measuring its tricolor characteristics or matching of a color sample. This type of device would be used in visual experiments.

Algesiometers and algometers
Both of these are mechanical stimulations of pain. They have a sharp needle-like stimulus point so it does not give the sensation of pressure. Experimenters use these when doing an experiment on analgesia.

Olfactometer
An olfactometer is any device that is used to measure the sense of smell. The most basic type in early studies was placing a subject in a room containing a specific measured amount of an odorous substance. More intricate devices involve some form of sniffing device, such as the neck of a bottle. The most common olfactometer found in psychology laboratories at one point was the Zwaardemker olfactometer. It had two glass nasal tubes projecting through a screen. One end would be inserted into a stimulus chamber, the other end is inserted directly into the nostrils.

Mazes
Probably one of the oldest instruments for studying memory would be the maze. The common goal is to get from point A to point B, however the mazes can vary in size and complexity. Two types of mazes commonly used with rats are the radial arm maze and the Morris water maze. The radial arm maze consists of multiple arms radiating from a central point. Each arm has a small piece of food at the end. The Morris water maze is meant to test spatial learning. It uses a large round pool of water that is made opaque. The rat must swim around until it finds the escape platform that is hidden from view just below the surface of the water.

Electroencephalograph (EEG)
The EEG is an instrument that can reflect the summed electrical activity of neural cell assemblies in the brain. It was originally used as an attempt to improve medical diagnoses. Later it became a key instrument to psychologists in examining brain activity and it remains a key instrument used in the field today.

Functional magnetic resonance imaging (fMRI)
The fMRI is an instrument that can detect changes in blood oxygen levels over time. The increase in blood oxygen levels shows where brain activity occurs. These are rather bulky and expensive instruments which are generally found in hospitals. They are most commonly used for cognitive experiments.

Positron emission tomography (PET)
PET is also used to look at brain activity. It can detect drugs binding neurotransmitter receptors in the brain. A down side to PET is that it requires radioisotopes to be injected into the body so the brain activity can be mapped out. The radioisotopes decay quickly so they do not accumulate in the body.

Eye tracking
Eye trackers are used to measure where someone is looking or how their eyes are moving relative to the head. Eye trackers are used in the study of visual perception and—because people typically direct their attention to the place they are looking—also to provide directly observable measures of attention.

Frankfurt school
One school opposed to experimental psychology has been associated with the Frankfurt School, which calls its ideas "Critical Theory." Critical psychologists claim that experimental psychology approaches humans as entities independent of the cultural, economic, and historical context in which they exist. These contexts of human mental processes and behavior are neglected, according to critical psychologists, like Herbert Marcuse. In so doing, experimental psychologists paint an inaccurate portrait of human nature while lending tacit support to the prevailing social order, according to critical theorists like Theodor Adorno and Jürgen Habermas (in their essays in The Positivist Debate in German Sociology).