Feastables

Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bars".

History


In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company.

At launch, Feastables offered 3 flavors of bars, "Original", "Almond" and "Quinoa Crunch". The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video, a reference to Charlie and the Chocolate Factory. The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize. The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from competitive eaters Matt Stonie and Joey Chestnut. On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes. Feastables reportedly made $10 million in its first few months of operation.

On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for unpaid labor.

On April 7, 2023, Donaldson revealed that Feastables collaborated with Karl Jacobs, a secondary host for MrBeast, to release a line of gummy candy called "Karl Gummies".

Initially available only at Walmart, in May 2023 Feastables became available at 7-Eleven locations, including Speedway and Stripes locations. The other locations are, Albertsons, Jewel-Osco, Vons, Carrs Safeway, Food Lover's Market, United Supermarkets, Randalls, Tom Thumb, Haggen, ACME, Star Market, Shaw's, Kings, Balducci's, Pavilions, and Target. In July 2023, Donaldson announced that Feastables was launched in the UK in every Asda and SPAR. Feastables expanded to Australia and New Zealand in September 2023 with the chocolate bars available at Woolworths and Countdown supermarkets in their respective countries. In October 2023, Feastables expanded to South Africa, with the brand becoming available at Walmart-owned Makro and Game stores nationwide.

On October 2, 2023, MrBeast announced that Feastables had teamed up with the Charlotte Hornets to debut a new logo and become their official jersey patch sponsor for the 2023–24 NBA season.

In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company “Dee’s Nuts”.

In April 2024, Feastables expanded in Canada releasing the rebranded bars in Loblaws stores across Canada including Shoppers, Real Canadian Superstore, Loblaws, Your Independent Grocer, and many more.

In May 2024, Feastables was launched in EU, starting off in Denmark & The Netherlands in the grocery store Jumbo in the Netherlands, and in 7-eleven and the grocery stores owned by Salling Group in Denmark. That same month, Zaxby's announced that they would be making a “Mr. Beast Box”, that contains a mini Feastables bar, chicken fingers, fries, cheddar bites, Texas toast, Zaxby’s signature sauces, and a small fountain drink.

Feastables

 * Milk Chocolate
 * Milk Crunch
 * Peanut Butter (formerly known as "Deez Nuts")
 * Peanut Butter Crunch
 * Almonds
 * Dark Chocolate
 * Dark Chocolate Sea Salt

Feastables Snack Bars

 * Chocolate Chip
 * Double Chocolate
 * Peanut Butter Chocolate

MrBeast Cookies

 * Chocolate Chip
 * Double Chocolate Chip
 * Peanut Butter Chocolate Chip
 * Oatmeal Raisin

Karl Gummies

 * Sour Green Apple
 * Sour Blue Raspberry

MrBeast Bars

 * Quinoa Crunch Chocolate, later replaced with Milk Crunch
 * Corpse Cookies and Creme Chocolate