Forward Sports

Forward Sports is a Pakistani multi-national company based in Sialkot, Punjab that makes sports equipment, primarily soccer balls. It produces balls for brands including Adidas. It was founded in 1991 by Khawaja Masood Akhtar. It started working with Adidas in 1994 and since then it has produced balls for many international events including UEFA Champions League on several occasions. It was the official provider of balls for the 2014 FIFA World Cup (the Brazuca), the 2018 FIFA World Cup (the Telstar 18) and the 2022 FIFA World Cup (the Al Rihla).

It produces soccer balls, handballs, sala balls, beach balls, indoor balls, sports bags, shin guards, goalkeeping gloves and medicine balls.

The company was awarded a contract to produce over 3,000 Adidas Brazuca balls that were used at the FIFA World Cup 2014 in Brazil. Khawaja Masud Akhtar was awarded with the Sitara-i-Imtiaz on 23 March 2019and the Hilal-i-Imtiaz on 23 March 2023.

Affiliates
The Forward Sports has an affiliated company based in Egypt, the Forward Egypt, which manufactured a portion of the Adidas Al Rihla.