Game Informer

Game Informer (GI) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It debuted in August 1991 when video game retailer FuncoLand started publishing an in-house newsletter. The publication is now owned and published by GameStop, who bought FuncoLand in 2000. Due to this, a large amount of promotion is done in-store, which has contributed to the success of the magazine. As of June 2017, it is the 5th most popular magazine by copies circulated.

Starting from the 2010s, Game Informer has transitioned to a more online-based focus.

Magazine


Game Informer debuted in August 1991 as a six-page magazine. It was published every two months until November 1994, when the magazine began to be released monthly.

Since 2001 Game Informer has been published by Cathy Preston, who has been working as part of the production team since 2000. It was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards. In 2020, Cathy retired from Game Informer after 20 years leaving a lasting legacy. Mary Lugones has taken over the role as publisher for Game Informer.

In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Time, Sports Illustrated, and Playboy. By 2011, Game Informer had become the 3rd largest magazine in the US, topping 8 million copies circulated. However, in 2014 it had fallen to 4th place with 6.9 million copies sold. Figures in 2017 placed the magazine at 4th place with over 7 million copies sold. The financial success of Game Informer has been attributed to its good relationship with publishers, ties to GameStop, and the lack of gaming-magazine competition.

The April edition of Game Informer includes 'an annual feature Game Infarcer, an April Fools' Day prank. In the cover box head appears "World's #1 Pretend Magazine" where would ordinarily appear "World's #1 Video Game Magazine" -- "Parody" is found at the cover bottom. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, who is addressed in hate mail every year sent to Game Informer. The heated responses to parody articles are often featured in later Game Informer issues.

Game Informer has included four "Sacred Cow Barbecues". Similar in style to a celebrity roast, the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals". The first Sacred Cow Barbecues featured in issue 158 (June 2006). Other issues featuring Sacred Cow Barbecues are: 183 (July 2008), 211 (November 2010), and 261 (January 2015). Sacred Cow Barbecues articles are considered controversial among those gamers who are not amused by their favorite games being mocked.

In August 2019, after months of declining financials for GameStop, about half of the current Game Informer staff were let go, part of the larger cut of more than 120 jobs by GameStop as part of the store's effort to improve their financial performance. These included some staff members that had been working at Game Informer for over 10 years, some were out on vacation during the time of the layoff. As a result of the layoff, other Game Informer staff also left of their own will, including video editor Ben Hanson. Ben Hanson eventually started his own podcast called MinnMax, in the process recruiting some of the Game Informer staff that was laid off. In March 2020 there was again another set of layoffs at Game Informer, this time not affecting editors but instead people who worked in other departments of Game Informer.

In late June 2020, longtime editor-in-chief and founder Andy McNamara announced he was leaving Game Informer, to be the Global Director of Integrated Comms for Shooters & Star Wars at Electronic Arts, and that former senior editor Andrew Reiner would be taking his place as editor-in-chief. McNamara, who had at the time stopped reviewing games for Game Informer, instead focused solely on writing stories and behind the scenes work, came back to give his final review, The Last of Us Part II. After leaving Game Informer, he eventually said that the layoffs had a big impact on his decision to move on.

On November 4, 2021, the official website announced that every issue from then on would have a small print run variant known as Game Informer Gold. This version uses high quality paper and an alternate cover and is limited to 50 copies. The first copy was given away on November 6 for their Extra Life charity livestream.

In the summer of 2022, three more Game Informer staff were laid off: John Carson, Wesley LeBlanc, and Creative Director Jeff Akervik, who had worked at the publication for over 14 years. Andrew Reiner left Game Informer in September 2022 to become a game developer, thus leaving Game Informer with no original staff. Matt Miller, who has worked at Game Informer since 2004, was promoted to editor-in-chief. In Fall 2022, Kyle Hilliard (who was previously laid off) returned.

Game Informer launched a new print magazine subscription, standalone from GameStop's Power Up Rewards, in March 2024. The program, which launched at a special annual price of $19.91 (commemorating the company's founding year), offers 10 print issues per year and digital magazine access.

Website
Game Informer Online was originally launched in August 1996 and featured daily news updates as well as articles. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors. As part of the GameStop purchase of the magazine, this original GameInformer.com site was closed around January 2001. Both Leeper and Kato were eventually placed on the editorial staff of the magazine.

GI Online was revived, at the same domain name, in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, and exclusive "Unlimited" content for subscribers. It was managed by Billy Berghammer, creator of PlanetGameCube.com (now known as NintendoWorldReport.com). Berghammer is currently the editor-in-chief at EGM Media Group

In March 2009, the online staff began creating the code for what would be the latest redesign to date. The redesign was to release hand-in-hand with the magazine's own redesign. On October 1, 2009, the newly redesigned website was live, with a welcome message from Editor-In-Chief Andy McNamara. Many new features were introduced, including a rebuilt media player, a feed highlighting the site activity of the website's users, and the ability to create user reviews. At the same time, the magazine's podcast, The Game Informer Show, was launched.

Each year, in January or February, Game Informer 's editors count and judge the "Top 50 Games of [last year]". The games are sorted in order of release date. They do not have rankings, but they do commemorate special games with awards like Game of the Year and other examples. They also have top ten charts of differing categories, both in the "Top 50" section of the website and in the regular magazine.

In August each year, Game Informer includes an "E3 Hot 50", a special section that reviews the year's E3 (Electronic Entertainment Expo) and most to all of its games, which also temporarily replaces the "Previews" section of the print edition.

Australian edition
In November 2009, Game Informer was launched in Australia by former Australian GamePro, Gameplayer and Official PlayStation Magazine editor Chris Stead and publisher Citrus Media. By June 2010, Game Informer Australia had become the first local games publication to pass 10,000 subscribers. By August 18, 2010, it had become Australia's biggest-selling video games publication.

Game Informer Australia was closed down on April 18, 2019, as a result of cost-cutting measures from its publishing company EB Games Australia.

GI Australia editor David Milner noted on Twitter that despite the fact that "readership was up 19% over the last year", that "Recent ad sales, however, did not really reflect this"; he also noted the failed attempt at EB Games Australia's corporate parent GameStop to find a buyer after months on the market, causing their shares to drop.

Reviews
Game Informer reviews games on PCs; consoles including PlayStation 5, PlayStation 4, PlayStation VR, Xbox Series X, Xbox One and Nintendo Switch; and mobile devices running Android and iOS. Game Informer used to give separate reviews of the same game for each console for which that game was released; starting in the mid-2000s, GI has published just one consolidated review for the game, while provides notes on the pros and cons of each version. Older games, three per issue, were given brief reviews in the magazine's "Classic GI" section (compared with the game's original review score, if one exists). This was discontinued in 2009, months before the redesign of the magazine. The magazine's staff rate games on a scale of 1 to 10 with quarter-point intervals. A score of 1 to 5 is considered terrible (in many issues, 1 is noted as a joke reason for the score, for instance, "Duplicates in lootboxes" in issue 295); 6 to 7 is "average", a decently playable, and sometimes fun (but flawed) game; and 10 is a rare, "outstanding", nearly perfect game.