Geox

Geox is an Italian brand of shoe and clothing manufactured with breathable and waterproof fabrics.

History




The company was founded in 1995 by Mario Polegato.

In 2009, Geox agreed with Italian sportswear company Diadora to have Polegato buy its assets through his family's investment arm, LIR.

On September 8, 2020, Geox filed for bankruptcy in Canada.

Production sites are in China, Indonesia and Vietnam.

In July 2021, Geox announced the closure of its Vranje plant in Serbia, which opened in 2015. The closure led to the loss of 1,200 jobs.

On September 20, 2023, Penélope Cruz became the first brand ambassador for Geox.

GEOX in Russia
In March 2022, despite Russia's full-scale invasion of Ukraine, Geox opened its 80th store in Russia. According to a list compiled by Yale SOM, the company has suspended new investments in Russia. Despite the cessation of new investments, it can be argued that the company is still active in Russia, as in December 2022, Geox presented a new capsule collection of shoes and accessories for the spring-summer 2023 season. "Sales in Russia and Ukraine, which together account for about 10% of the group's total, were in line with plans at about 37 million euros despite the weakening of the ruble."- firm said.