Gerald Online

Gerald Online was an online jewellery retail store run in collaboration with Gerald Ratner and a Mumbai-based jewellery export company, SB&T International Ltd. Ratner partnered with an Indian jewellery manufacturer to import their jewellery into the UK.

History
In 1984, founder Gerald Ratner inherited his family business, Ratners. About 10 years later, Ratners was one of the biggest jewellers in the world. However, due to several ill-advised jokes from Ratner during his 1991 speech to the Institute of Directors at the Royal Albert Hall, Ratners went into bankruptcy.

In 2003, after re-establishing Ratners under the new name of Signet Jewelers, Gerald Ratner founded online business Gerald Online in collaboration with SB&T, a Mumbai-based jewellery Export Company.

Gerald Online ceased trading in approximately 2014.

Operation
Gerald Online presented itself as selling jewellery directly from its factory, claiming that this resulted in lower prices.

Gerald Ratner and SB&T entered the Indian market under the name Gerald Online India.