Gevacolor

Gevacolor is a color motion picture process. It was introduced in 1947 by Gevaert in Belgium, and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.

History
Although Gevacolor was first produced by Gevaert in 1947, the brand name was only protected three years later, due to the company assuming no-one else would claim the name. In their internal magazine Foto-dienst, the company specified the two initial types of Gevacolor: one for filming by daylight and one for filming by artificial light. Both were available in small format film (35mm). While there are claims that Gevaert was the first company to produce color film in the post-war period, Roosens doubts this claim. Ferrania had already produced a diapositive film during 1942-1944, and again in 1951. Furthermore, in 1946, color film using Agfacolor technology was being produced under Soviet supervision in a factory in Shostka, under the brand name Sovcolor.