Giordano International

Giordano International Limited is an international retailer of men's, women's and children's apparel and accessories founded in Hong Kong in 1981.

Giordano now employs over 6,500 staff, with around 1,800 shops operating in more than 30 countries and regions worldwide.

Giordano embodies today’s contemporary lifestyle choices — simplicity in design and quality in substance. Brands include: Giordano, Giordano Women, Giordano Junior, Giordano Ladies, BSX and Beau Monde. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, illustrating the brand value “World Without Strangers”.

History
Giordano was founded in 1981 in Hong Kong by Jimmy Lai. The inspiration for the company's name came during a business trip to New York City. Lai found himself at a Manhattan pizza shop by the same name and woke up the next day to find a napkin printed with the Giordano name in his pocket. It was decided that this name would work well as it would conjure up visions and feel of Italian fashion in the consumer's mind.

Jimmy Lai's association with the company ended in 1996. Peter Lau Kwok Kuen took over as the company’s chairman and chief executive, leading Giordano until 2024. In April 2024, Colin Melville Kennedy Currie was appointed CEO. He was chosen for the position amid a restructuring of the company's board in early 2024.

The company now operates globally in more than 30 countries and regions worldwide, across Asia Pacific, the Middle East, Australia and Africa.

Key International Operations
Giordano operates around 1,800 stores in more than 30 countries.



Hong Kong
Giordano was founded in Hong Kong in 1981, where it is currently headquartered. The company now operates 38 shops in Hong Kong, including a two-storey flagship store in Tsim Sha Tsui.

Mainland China
Giordano entered Mainland China market in 1991 and established regional office in 1992. It now operates 486 stores in all major cities in Greater China region.

Taiwan
Giordano entered Taiwan by distributing Giordano merchandise through a joint venture in 1983. Giordano operates 168 stores in Taiwan. Giordano’s stores are located in Taipei City, Taichung, and Tainan.

Indonesia
Giordano has 238 stores in Indonesia. The brand is also available at premium locations across the country, including Jakarta and Bali.

Thailand
Giordano launched the brand through the establishment of joint ventures in 1994. The company has 156 stores in the country. The brand is also available at premium locations across the country, including Jakarta and Bali.

Singapore
The company entered Singapore in 1985 as Southeast Asia's first phase of expansion. The company has 30 stores in the market.

Vietnam and Cambodia
The group currently has 44 stores in Vietnam and 3 stores in Cambodia, all located in premium locations.

Malaysia
The Group entered the Malaysian market and opened its first outlet in Kuala Lumpur in 1991. In Malaysia, the brand is located in a number of premium locations, including Pavilion KL, Suria KLCC and the Exchange TRX. The group has 88 stores in Malaysia.

South Korea
The first retail store opened in 1994. Giordano’s most prominent store is the three-storey flagship store in Gangnam. Other stores are located in prime locations, including Lotte World Mall. Currently, the group has 120 stores in the country.

India
Giordano first entered the Indian market in 2006, but relaunched in 2018 with a new franchise partner. The brand currently has 58 points of sale in India, mainly located in the states of Uttar Pradesh, Madhya Pradesh and Delhi.

Gulf Cooperation Council
Giordano entered the Middle East market in 1995. Up to 2023, the company has 178 stores across the region in GCC .The brand is available in Dubai, Saudi Arabia, Qatar, and Kuwait. The brand first launched in Dubai, where it continues to occupy a premium position, with prominent store locations in such premium malls as Mall of the Emirates and Dubai Hills Mall.

Africa
Giordano entered Africa in 2019. The company has since opened shops in Algeria, Egypt, Ghana, Kenya, and Mauritius.

Giordano Men & Giordano Women
Launched in 1981, Giordano’s house brand has been the company's core brand. Recognised for its superior quality, service, and good value for money, the company focuses on simplicity, featuring relaxed, easy-to-wear everyday fashion.

Giordano Junior
A kids wear line that offers a wide assortment of functional and stylish children's wear.

Giordano Ladies
A contemporary interpretation of simple, clean, timeless, and modern classic designs targeting office ladies.

G-Motion
A sports and athleisure brand that offers functional lifestyle wear in 2016.

BSX
Launched in 2007, BSX is a contemporary streetwear brand.

Beau Monde
Launched in 2014, Beau Monde as the second line brand by Giordano, offers essential everyday clothing with a touch of southern French flair.