Goodyear Television Playhouse

Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the first Golden Age of Television.

Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks. In October 1955, Alcoa took over alternating sponsorship from Philco, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour.

Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, George Baxt, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Vidal's Visit to a Small Planet (1955), Richardson's Ark of Safety and Chayefsky's The Catered Affair.

From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30 p.m.

Goodyear Television Playhouse finished #16 in the Nielsen ratings for the 1951–1952 season, #15 for 1952–1953 and #22 for 1953–1954.

Notable guest stars

 * Eddie Albert
 * Don Ameche
 * Jean-Pierre Aumont
 * Ed Begly
 * Ralph Bellamy
 * William Bendix
 * Shelley Berman
 * Theodore Bikel
 * Claire Bloom
 * Beulah Bondi
 * Ernest Borgnine
 * Eddie Bracken
 * Lloyd Bridges
 * Pat Carroll (actress)
 * John Cassavetes
 * Lee J. Cobb
 * Hume Cronyn
 * Don DeFore
 * Melvyn Douglas
 * Mildred Dunnock
 * Bill Erwin
 * Gracie Fields
 * Geraldine Fitzgerald
 * John Forsythe
 * Anthony Franciosa
 * Eva Gabor
 * Larry Hagman
 * Margaret Hamilton
 * Julie Harris
 * Eileen Heckart
 * Judy Holliday
 * Celeste Holm
 * Grace Kelly
 * Phyllis Kirk
 * Jack Klugman
 * Veronica Lake
 * Viveca Lindfors
 * June Lockhart
 * Jack Lord
 * E.G. Marshall
 * Nan Martin
 * Raymond Massey
 * Walter Matthau
 * Roddy McDowell
 * Steve McQueen
 * Sal Mineo
 * Mildred Natwick
 * Patricia Neal
 * Paul Newman
 * Leslie Nielsen
 * Anthony Perkins
 * Robert Preston (actor)
 * Tony Randall
 * Thelma Ritter
 * Jason Robards
 * Gena Rowlands
 * Eva Marie Saint
 * Martha Scott
 * William Shatner
 * Lilia Skala
 * Kim Stanley
 * Maureen Stapleton
 * Rod Steiger
 * Susan Strasberg
 * Elaine Stritch
 * Jessica Tandy
 * Eli Wallach
 * Tuesday Weld
 * Joanne Woodward
 * Dick York

Production
Herbert Brodkin was the producer. During his 12-week vacation in 1956, associate producer Philip Barry Jr. produced the series.