Hallmark Family

Hallmark Family (formerly Hallmark Drama) is an American cable television channel owned by Hallmark Cards' Hallmark Media. It is the sister channel to Hallmark Channel and Hallmark Mystery, and focuses on family-friendly dramatic storytelling.

History
In 2009, Crown Media Holdings and Hallmark chairman Donald J. Hall Jr. announced a new Hallmark network called "Hallmark Drama Channel". It was set to launch on March 2010, but the project was cancelled. In 2017, Hallmark revisited the concept, and set a new launch date of October 1, 2017. The channel's first original programs, the cooking competition series Christmas Cookie Matchup and special Project Christmas Joy, premiered in early December 2019.

On February 6, 2024, Hallmark Media announced Hallmark Drama would become Hallmark Family on February 28, 2024.

Programming
Hallmark Family's programming consists of family friendly movies and TV series from acquired content and Hallmark network library that are not being aired on either of its sister channels, Hallmark Channel or Hallmark Movies & Mysteries. TV series airing on Hallmark Family include Matlock, Little House on the Prairie, The Waltons, and Magnum, P.I.

The channel's first original movies were announced on July 26, 2019 as a JL Family Ranch sequel and a Signed, Sealed, Delivered franchise installment slated for 2020.