Helly Shah

Helly Shah (born 7 January 1996) is an Indian actress and model who primarily works in Hindi television. She made her acting debut in 2010 with Zindagi Ka Har Rang...Gulaal portraying Talli. She is best known for her portrayal of Swara Maheshwari in Swaragini and Devanshi Bakshi in Devanshi.

Shah earned wider recognition with her dual portrayal of Saltanat and Kaynaat Shah in Sufiyana Pyaar Mera and her portrayal of Riddhima Raisinghania in Ishq Mein Marjawan 2 and the web series Ishq Mein Marjawan 2: Naya Safar.

Early life
Shah was born on 7 January 1996. She is a Gujarati from Ahmedabad and a vegetarian.

Debut and early career (2010–2014)
Shah began her acting career when she was in 8th grade. Her career began with Star Plus's show Gulaal. In 2011 she appeared in Diya Aur Baati Hum playing Shruti. She then played Alaxmi in Life OK's Alaxmi - Hamari Super Bahu. Later, she played Ami in Khelti Hai Zindagi Aankh Micholi. She then appeared in Sony Pal's Khushiyon Kii Gullak Aashi.

Breakthrough and success (2015–2019)
From March 2015 to December 2016, Shah portrayed Swara Maheshwari in Swaragini.

In 2016, Shah participated in Colors TV's Jhalak Dikhhla Jaa (season 9). In 2017, she portrayed Devanshi Upadhyay/Bakshi in Devanshi.

In 2019, she portrayed the double role of Saltanat Shah and Kaynaat Shah in Star Bharat's Sufiyana Pyaar Mera. Next, she appeared as Neha in Star Plus's Yeh Rishtey Hain Pyaar Ke.

Further success and recent work (2020–present)
Shah portrayed Riddhima Raisinghania in Ishq Mein Marjawan 2 opposite Rrahul Sudhir and Vishal Vashishtha, that aired from 13 July 2020 to 13 March 2021 on Colors TV. After the show went off air, the new season titled Ishq Mein Marjawan 2: Naya Safar started to stream in Voot Select since 15 March, with Shah reprising the character of Riddhima.

She made her Cannes red carpet debut on 18 May 2022. She unveiled the poster of her debut film Kaya Palat, at the Cannes Film Festival on 21 May. The actress also walked the red carpet for L’Oréal Paris at Cannes Film Festival, the first Indian television actress to walk for the event sponsors L'Orèal Paris. As of March 2023, Shah is shooting for an upcoming Gujarati film alongside Vatsal Seth.

In the media
Shah ranked 47th in Eastern Eye's Top 50 Asian celebrities of 2020. In 2021, she was ranked in Eastern Eye's Top 30 under 30 Global Asian Stars list.