Hit104.9 The Border

hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.

Breakfast is hosted by Nick and Jules, Mornings is hosted by Chris & Afternoons is hosted by Harry. Other programs include Carrie and Tommy, Hughesy, Ed and Erin, Hot Nights, Jimmy and Nath, MC, Those Two Girls & Saturday Night Party Playlist''

On 14 December 2016 Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.