How to Lose a Guy in 10 Days

How to Lose a Guy in 10 Days is a 2003 romantic comedy film directed by Donald Petrie, starring Kate Hudson and Matthew McConaughey. It is based on the picture book of the same name by Michele Alexander and Jeannie Long. The book has no narrative, only a list of comedic dating "don'ts", so the characters and plot were created for the film. In the film, advertising executive Benjamin Barry makes a bet that he can make any woman fall in love with him, while women's magazine writer Andie Anderson plans to write an article about how she led a man to dump her, putting them at cross-purposes after they choose each other as their quarries. Andie employs a number of the dating "don'ts" from the picture book in her efforts to get Ben to break up with her.

Plot
Andie Anderson is a writer for the women's magazine Composure as the subject-matter expert for a series of "How to" articles. She is bored and wishes she could write about more serious topics. Andie's friend Michelle experiences yet another breakup and becomes despondent, saying she is not attractive enough. Andie argues that the problem is instead her needy, excessively emotional behavior with men, and is inspired to write an article, "How to Lose a Guy in 10 Days", to prove her point, she will begin dating a man and, by imitating Michelle's behavior, provoke him to dump her within 10 days.

Advertising executive Benjamin Barry is looking to branch out from his usual remit of beer and sports campaigns by leading a prestigious ad campaign for a diamond company. At a bar, Ben's boss, Phillip, questions whether Ben has enough insight into the romance typically associated with diamonds. In response, Ben wagers he can make any woman fall in love with him. Phillip says that if he can achieve this before the company ball in 10 days, he will allow Ben to lead the diamond campaign. Ben's rivals, Judy Spears and Judy Green, were at the Composure magazine offices earlier in the day and know about Andie's project. Seeing Andie at the bar, they suggest her as the woman Ben must romance and he agrees.

Ben goes and talks to Andie and they start their relationship, neither revealing their true intentions. Andie works hard to make Ben first fall for her and then break up with her, while Ben sticks at his task. Andie makes Ben miss the final shot at a Knicks game by sending him to get her a soda, gets him knocked out in a movie theater by talking loudly while watching a film, moves some of her things into his apartment, gets him a fern plant to represent their love and a Chinese Crested Dog, and takes him to a Celine Dion concert when he was under the impression he was going to see another Knicks game. But she also occasionally lets her normal side show, which Ben begins falling for.

Moving on, Andie behaves outrageously at Ben's boys' poker night and drives him to break up with her. But Ben's friends Tony and Thayer push him to stay the course by proposing couple's therapy with Andie, so he chases after her and she reluctantly agrees. Andie has Michelle pose as a therapist and together they criticize Ben, who counters by offering to introduce Andie to his family in Staten Island that weekend. When they visit, Andie finds she likes his family, and she is moved when his mother hugs her and asks her not to break Ben's heart. Ben and Andie begin to form a genuine bond.

Andie and Ben go to the company ball together. Phillip talks with Andie and tells Ben that he "met her, she loves you, you win". To sabotage Ben, Judy and Judy tell Tony and Thayer that Andie knew about the bet all along and was playing along to help Ben win. Tony and Thayer ask Andie to keep quiet, unwittingly making her aware of the bet. Simultaneously, Andie's boss, Lana, who is unaware of Ben's role, tells him about Andie's article. Having learned of Ben's bet, Andie attempts to humiliate Ben in front of everyone at the party, but Ben responds in kind and the pair argue on stage and break up.

Tony shows Andie's subsequent article to Ben, in which she writes how she "lost the only guy I've ever fallen for". When he goes to see her, he discovers she quit her job at Composure (because Lana again refused to let her write about serious topics) and is on her way to Washington, D.C., for a job interview. He chases her taxi and gets her to stop. After he says he has read her article and accuses her of running away, they reveal their true feelings for each other and they kiss.

Cast

 * Kate Hudson as Andie Anderson
 * Matthew McConaughey as Benjamin Barry
 * Adam Goldberg as Tony
 * Bebe Neuwirth as Lana Jang
 * Michael Michele as Judy Spears
 * Shalom Harlow as Judy Green
 * Robert Klein as Phillip Warren
 * Kathryn Hahn as Michelle
 * Thomas Lennon as Thayer
 * Celia Weston as Glenda
 * Annie Parisse as Jeannie
 * Liliane Montevecchi as Mrs. DeLauer
 * Marvin Hamlisch as himself (cameo)

Production
Gwyneth Paltrow and director Mike Newell were originally attached to the project but producer Lynda Obst was unable to get Newell to commit to a date and Paltrow went on to work on the film View from the Top.

The yellow gown Kate Hudson wore in the movie was created by Carolina Herrera with the film’s costume designer. The necklace she wears with the yellow gown is called, in the film, the "Isadora Diamond", named after Isadora Duncan. The 80-carat yellow diamond in the necklace was designed by Harry Winston and is worth $6 million.

The apartment interiors were conceived by Yeadon-born sculptor Zoë Waterman, who said she thought the characters should live in "spaces which I consider to be dream spaces. That is to say their apartments are as close as I've seen on screen to my dream apartment. I just said to myself 'where would I absolutely love to live in my wildest dreams?', and the whole design came together in about fifteen minutes."

Critical response
On Rotten Tomatoes the film holds an approval rating of 42% based on 150 reviews, with an average rating of 5/10. The site's critical consensus reads: "Matthew McConaughey and Kate Hudson are charming together, but they can't overcome How to Lose a Guy in 10 Days' silly premise and predictable script." Metacritic gave the film a weighted average score of 45 out of 100, based on 31 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "A–" on an A+ to F scale.

Box office
The film was released on February 7, 2003, and earned $23.8 million in its first weekend. Its final gross is $105.8 million in the United States and Canada, and $71.7 million internationally (excluding Canada), for a worldwide gross of $177.5 million.

As of December 2003, the video sold 3,79 million copies earning a profit of over 67.2 million dollars.