Hyundai Xcent

The Hyundai Xcent is a subcompact car produced by the South Korean manufacturer Hyundai. Based on the Hyundai Grand i10, the Xcent is a sedan manufactured by Hyundai Motor India Limited in Chennai. The Xcent was launched on 12 March 2014, being conceived to fit in the popular sub-4 metre sedan segment in India which emerged after the government imposed larger tax for cars longer than 4000 mm in length. It is also sold in markets outside India as the Hyundai Grand i10 Sedan.

Marketing
In September 2014, Indian actor Shah Rukh Khan signed with Hyundai Motors India to be the brand ambassador for the Xcent.

Discontinuation
In June 2019, Hyundai Motor India confirmed that the production of the Xcent would be discontinued by 2020 in India, the reason being that the Xcent nameplate was being used for taxi purposes. The Xcent would be replaced by the Hyundai Aura in 2020. The Xcent would be sold alongside the Aura as a fleet sales only.