I've Ive

I've Ive is the first studio album by South Korean girl group Ive. It was released by Starship Entertainment on April 10, 2023. The album contains 11 tracks, including the pre-release single "Kitsch" and lead single "I Am".

The album debuted at number one on the Circle Album Chart with over 1.3 million copies sold in its first week of release, becoming Ive's fourth number-one album. It has since been certified million by the Korea Music Content Association (KMCA) for selling 1,000,000 units. For the album, Ive was awarded Album of the Year at the 2023 Melon Music Awards.

Background and release
Prior to the announcement of the album, the group performed the unreleased songs "Blue Blood" and "Not Your Girl" at their first concert, the Prom Queens, on February 11 and 12, 2023. It was later reported by Korea JoongAng Daily that both tracks were from Ive's upcoming studio album, which would be released in April. On March 16, Starship Entertainment announced that Ive would be releasing their first studio album, titled I've Ive, on April 10. It was also announced that the album would contain 11 tracks, including a lead single written by Kim Eana and composed by Ryan S. Jhun, with Seo Ji-eum, who wrote the group's past lead singles, also participating in songwriting on the album.

Starship Entertainment explained that the title I've Ive "refers to Ive's name and carry the meaning of [the group] presenting themselves in the 'Ive way'" in the album.

On March 20, the music video teaser for "Kitsch" was released, alongside confirmation that the song would be released on March 27, ahead of the album, with the promotional schedule being released three days later. "Kitsch" and its music video were released as scheduled on March 27. On April 2, the track listing was released with "I Am" announced as the lead single. On April 8, the music video teaser for "I Am" was released, followed by the highlight medley teaser video the following day. The album was released alongside the music video for "I Am" on April 10.

Critical reception
I've Ive received generally positive reviews from critics. Erica Campbell of NME praised the album as "a luxurious, confident and commanding collection of K-pop". Crystal Bell writing for Nylon named I've Ive as the best K-pop album of 2023, describing it as "sparkling pop served with a petulant pout". Han Seonghyeon of IZM wrote a mixed review where he gave the album three out of five stars, praising the tracks "Lips", "Mine", and "Heroine" but criticizing the "obligatory" rap parts in "Next Page", "Kitsch", and "Hypnosis".

Commercial performance
I've Ive was released to commercial success; it was certified Million by the Korea Music Copyright Association and became the group's fourth number-one album on the Circle Album Chart after Eleven (2021), Love Dive (2022), and ''After Like (2022).  I've Ive'' sold over 1.3 million album copies in the first week of release. According to the International Federation of the Phonographic Industry (IFPI)'s Global Music Report for 2023, I've Ive was the twentieth most-consumed album across all formats, and the seventeenth best-selling album worldwide, having sold 1.7 million units.