IBM eServer

IBM eServer was a family of computer servers from IBM. Announced in 2000, it combined the various IBM server brands (AS/400, Netfinity, RS/6000, S/390) under one brand. The various sub-brands were at the same time rebranded from:
 * IBM RS/6000 to IBM eServer pSeries, p for POWER
 * IBM AS/400 to IBM eServer iSeries, i for Integrated
 * IBM Netfinity to IBM eServer xSeries, x for eXtended architecture (with respect to "commodity" Intel-based servers)
 * IBM System/390 was replaced by the 64-bit IBM eServer zSeries, z for Zero downtime.

The RS/6000 SP supercomputer line was replaced by Blue Gene platform.

Discontinuation
In 2005, IBM announced a new brand, IBM System, as an umbrella for all IBM server and storage brands. The rebranding was completed in 2006 when the IBM xSeries became the IBM System x (later the Lenovo System x).
 * IBM eServer zSeries became IBM System z
 * IBM eServer pSeries became IBM System p
 * IBM eServer iSeries became IBM System i
 * IBM eServer xSeries became IBM System x (later Lenovo System x)
 * IBM TotalStorage became IBM Storage
 * IBM eServer BladeCenter became IBM BladeCenter
 * IBM eServer 1350 became IBM System Cluster 1350