IU H.E.R.E.H. World Tour

IU HEREH World Tour (originally titled H.E.R.) is the first world tour and ninth concert tour overall by South Korean singer IU in support of her sixth extended play The Winning (2024). The tour began on March 2, 2024, in Seoul, South Korea and is currently set to conclude on September 22, 2024, in Seoul, South Korea. The tour consists of concerts in Asia, North America and Europe.

Background and development
IU announced that she would be holding her first worldwide concert tour on January 16, 2024. Originally titled H.E.R. World Tour, the concert changed its name to HEREH World Tour as of April 15, 2024. The HEREH World Tour marks her first tour since her Love, Poem Tour in 2019.

Concert synopsis
On June 1, 2024, IU hosted a concert at the Philippine Arena, where she sang "Pasilyo". The concert was attended by about 40,000 people.

The European leg of IU's tour at the end of June 2024 marked her first solo concert tour in the English-speaking world outside of Asia.

Reception
NME's Rhian Daly praised IU's performance at Seoul's KSPO Dome, for its creativity and immersive experience. He highlighted how placing her stage in the center of the venue broke down barriers between IU and her audience, enhancing the connection between her and her fans. The production design transformed the stage into various settings, enriching the storytelling. Divided into emotive sections, the setlist showcased IU's vocal talent and included special guest appearances.

Setlist
The following set list is from the concert in Seoul, South Korea, and is not intended to represent all shows throughout the tour.


 * Part 1 – Hypnotic
 * 1) "Holssi" (rock version)
 * 2) "Jam Jam"
 * 3) "Ah Puh"
 * 4) "Bbibbi"
 * 5) "Obliviate"


 * Part 2 – Energetic
 * 1) "Celebrity"
 * 2) "Blueming"
 * 3) "Coin"
 * 4) "Eight"
 * 5) "Hold My Hand"
 * 6) "I Stan U"


 * Part 3 – Romantic
 * 1) "Havana"
 * 2) "Meaning of You"
 * 3) "Friday"
 * 4) "Strawberry Moon"
 * 5) "Through the Night"


 * Part 4 – Ecstatic
 * 1) "Shopper"
 * 2) "Above the Time"
 * 3) "You & I"
 * 4) "Love Wins All"


 * Encore – Heroic
 * 1) "Shh.."
 * 2) "Twenty-Three"
 * 3) "Holssi" (reprise)


 * En-encore
 * 1) "Ice Flower"
 * 2) "Red Queen"
 * 3) "Love of B"
 * 4) "Ending Scene"
 * 5) "Winter Sleep"
 * 6) "Someday"
 * 7) "The Red Shoes"
 * 8) "Last Night Story"
 * 9) "You Know"
 * 10) "Shopper"
 * 11) "Epilogue"

Covers

Surprise songs
The following songs were performed by IU as surprise song:


 * "Good Day" (from Real): During the show in Manila and the second show in Bangkok.
 * "Palette" (from Palette): During the show in Taiwan, Manila, Kuala Lumpur, and Bangkok.