Idu Entha Premavayya

Idu Entha Premavayya..! is a 1999 Indian Kannada-language romantic drama film directed by Kodlu Ramakrishna and starring Ramesh Aravind and Shilpa. The film's plot is inspired by the Hindi film Kaamchor (1982), which itself was a remake of the Telugu film Subhodayam (1980).

The film follows Arun, a lazy man, marries Apoorva, a rich woman, for her money. However, she discovers his true intentions and leaves him, making him realise his mistake and try to win her over again.

Plot
Arun has been an aimless and lazy slacker all his adult life, who has no goals for his future. He lives with his brother, sister-in-law, and nephew Santhosh. On one occasion, he gate crashes into one of his brother's supervisor's friend's wedding ceremony and finds out that the would-be groom is to live with his in-laws. To Arun's delight, he finds out that the bride Aparna has an unmarried sister Apoorva. They both are the daughters of a rich industrialist, Karanam Sadashiva Rai. Friendship develops between the two and she helps him get a job in her father's company. Later Arun convinces her father, and marries her.

Production
The film was initially titled Idu Entha Premaa, and was the debut production of Shri Vaibhavalakshmi Pictures. One of the film's producers, Sangayyapanchkatti Matt, used to work as a correspondent at Samyukta Karnataka.

This was Ramesh Aravind's first film to feature him wearing a cap. This was Kodlu Ramakrishna's first film to have a court scene, and his first film to be shot outside of Bangalore after a song was canned in Ooty. Two scenes were shot at a temple in Banashankari: the scene where Ramesh Aravind chases a production boy and the scene where he tells jokes to Shilpa.

Soundtrack
The music was composed by Gurukiran and released under the Akash Audio music label. The title track "Yeneno Kanasu Kandalu", was notably written by a female: Asha Kadpatti from Belgaum.

Home media
A scene from this film was posted by Colors Kannada on 15 March 2020 citing that retirement is better than working. The film was telecast on Colors Kannada on 21 July 2022.