Image of Chile Foundation

The Image of Chile Foundation, or Fundación Imagen de Chile in Spanish, is an organization that coordinates work carried out to promote Chile abroad.

History
The Fundación Imagen de Chile was founded on 8 May 2009.

Description
The mission of the Foundation is to “promote the country internationally" - or manage the nation’s brand ("marca país") - by guiding, advising and supporting public and private organizations and individuals whose initiatives aim to enhance and promote the image and reputation of Chile.

The Foundation develops alliances in the public and private sectors to promote the distinctive attributes of Chile's identity. The Foundation aims to develop opportunities to attract talent, exports, foreign investment, tourism, international relations, social and cultural links, and much more.

Organization
The Foundation is governed by a board of directors in charge of defining its overall policies and courses of action. The board consists of 19 members: the Minister of Foreign Affairs (who presides), the Minister of the Economy, the President of the National Council of Culture and the Arts ("Consejo Nacional de la Cultura y las Artes"), and 16 other members elected by the Minister of Foreign Affairs.

Although the Foundation is a private organization, its board of directors is formed and presided over by government ministers, applies and complies with state policies, and is funded by public resources.