J. C. Price

Joseph Carl Price (born January 13, 1973) is an American football coach and former player. He was a third round NFL draft pick and the current co-defensive line coach at Virginia Tech. Price was promoted to interim head coach on November 16, 2021 after the firing of Justin Fuente. His team beat rival Virginia 29–24 on the road to become bowl eligible.

New permanent head coach Brent Pry retained Price as the associate head coach and defensive line coach.

Before joining Virginia Tech in 2021, he was an assistant for close to twenty years at Marshall and James Madison.