Johan Cruyff Institute

Johan Cruyff Institute is an educational institution, founded by Dutch footballer Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.

History
The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico (2003), Amsterdam (2006), Stockholm (2011) and Peru (2013).

There are 4 Johan Cruyff Institute (postgraduate and executive education), 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

Sport management
The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

Sport marketing
In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Football business
Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.

Coaching
Coaching is about managing oneself, the players & staff, the team and the environment. Each participant’s personal background is the base for their further development and better understanding of themselves as a coach and/or manager.

Rankings
The results of the 2022 rankings of the prestigious magazine SportBusiness International place the Johan Cruyff Institute Master in Sport Management Online in the Top 2 position for online programs offered worldwide and the Master in Sport Management on campus, in the Top 40 for programs offered worldwide.

Notable alumni

 * Aitana Bonmatí Conca, Spanish professional footballer who plays as a midfielder for Liga F club, FC Barcelona Femení and the Spanish national team.
 * Vivianne Miedema, Dutch professional footballer who plays as a forward for FA Women's Super League (FA WSL) club Arsenal and the Netherlands national team.
 * Keylor Navas, Costa Rican professional footballer who plays as a goalkeeper for Ligue 1 club Paris Saint-Germain.
 * Eduarda Amorim, Brazilian handball football player for CSM București.
 * Koen de Kort, Dutch former professional cyclist.
 * Ana Lucía Martínez, Guatemalan professional footballer who plays as a forward for Italian Serie A club Pomigliano CF and the Guatemala women's national team.
 * Bojan Krkic, Spanish former professional footballer.
 * Edwin van der Sar, CEO at AFC Ajax
 * Craig Foster, Chief Football Analyst/Presenter at SBS
 * Esther Vergeer, Tournament Director – ABN AMRO Wheelchair Tennis Tournament
 * Guillermo Ochoa, Mexican professional football goalkeeper
 * Edith Bosch, Co-Owner – The Impowerment Company
 * Jan Bos, Former Coach – Kia Speedskating Academy
 * Richard Schuil, Business Coordinator – Thomas St John Group; Co Owner – TopSport & Finance
 * Gretar Steinsson, Technical director at Fleetwood Town FC
 * Jordi Villacampa, Former President, Club Joventut Badalona
 * Sergio Lozano, Professional Futsal player at FC Barcelona
 * Marlou van Rhijn, Paralympic sprinter
 * Alfreð Finnbogason, Professional football player for FC Augsburg
 * Bibian Mentel, Winter Paralympics (Snowboarding) gold-medalist;  Founder – Mentelity Foundation
 * Akwasi Frimpong, Sprinter, bobsledder, and skeleton athlete;  Owner at Golden Events Management (GEM USA)
 * David Alegre, Spanish field hockey midfielder
 * Jennifer Pareja, 2012 Summer Olympics waterpolo player silver-medalist
 * Rubén Vergés, 2010 Olympic halfpipe Snowboarder
 * Daniëlle van de Donk, player for Olympique Lyonnais Féminin
 * Lieke Martens, Paris Saint-Germain Féminine player
 * Jose Antonio Quintero, vice president at Venezuelan Football Federation.