Jordan Matter

Jordan Matter is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs.

He has been managed by Underscore Talent since 2021.

Early life
Although Matter came from an artistic family, with a grandfather who worked as a photographer and a father who worked as a filmmaker, Matter did not develop an interest in photography until after college.

YouTube career
Matter started his YouTube channel, "Jordan Matter," in 2011. He had 1.4 million subscribers in November 2018, which had increased to 13 million by October 2022. As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views. His online success has been attributed to his “10-Minute Photo Challenge” series, which he began filming during his photoshoots for his 2018 book, Born to Dance.

Jordan Matter has collaborated with several individuals and celebrities within the photography and dance world, including dancers like Maddie Ziegler and Jojo Siwa. He has also collaborated with Nidal Wonder and The Hype House.

Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers.

Photography
Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations. He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company. Matter's photographs were published in 2012 in a book of the same name.

In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us".

Two of Matter's photography books, Dancers Among Us (2012), and Born to Dance (2018), were New York Times' Bestsellers.

An exhibit of his photos, entitled Dancers Among Us: Photographs by Jordan Matter, was exhibited at the Savina Museum of Contemporary Art in Seoul in 2013 and the Hudson River Museum in 2015.

Books

 * Dancers Among Us (2012)
 * Dancers After Dark
 * Born to Dance (2018)

Personal life
Matter lives in California with his wife, Lauren. They have two children, Salish Matter and Hudson Matter, who are often featured in his videos.