Kevin Popović

Kevin Popović (born July 4, 1964) is an American communications author, educator, and entrepreneur. He is the founder and CEO of Ideahaus and Market Ready Index. Popović also serves as the Director of Idea Lab, part of the Zahn Innovation Platform at San Diego State University.

Popović has written books focusing on communications and engagement, including Satellite Marketing: Using Social Media to Create Engagement (2016) and 20 Years Communications: 20 Leaders 20 Questions, 100s of Lessons (2013).

Early life
Popović was born on July 4, 1964, in Pittsburgh, Pennsylvania and he graduated from Quigley High School in 1982. In 1987, Popović graduated from Pittsburgh's Duquesne University with a Bachelor of Arts in Communications and Psychology.

Career
Popović began teaching at San Diego State University in 2014, with a Social Media Strategy course through the College of Extended Studies. In 2015, he began teaching Creativity & Innovation in the College of Business.

In 2015, Popović founded Market Ready Index, "a disruptive marketing technology platform focused on optimizing performance across all channels of communications."

Books

 * Satellite Marketing: Using Social Media To Create Engagement
 * 20Years Communications: 20 Leaders, 20 Questions, 100's of Lessons
 * Creating Engagement in the Classroom: Understanding the Challenges of the Modern Learning Environment
 * A View From The Top: The Evolution of Marketing and the Customer Journey

Other publications

 * Popović, K., Smith, D. C., Hellebusch, S. J. (2013). Attitudes on the use of social media in healthcare communications. Journal of Communication in Healthcare, Vol. 6 (1), 22–28.
 * Popović, K, & Smith, C. (2010, Vol. 3, No. 2). Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare. Journal of Communication in Healthcare. (pp. 138–151) W. S. Maney & Sons Ltd 2010