Kizhakku Kadarkarai Salai

Kizhakku Kadarkarai Salai (East Coast Road) is a 2006 Tamil action romance film directed by S. S. Stanley. Srikanth and Bhavana played the lead roles. The film received poor reviews from critics.

Plot
The movie begins with an orphan Ganesh coming in search of a job at a petrol bunk in ECR. He manages to win the goodwill of the petrol bunk owner and gets a job there. Enters Priya, an arrogant college student. He throws a challenge to his friends to make Priya fall for him. Meanwhile, Priya's brother GTR, a leading criminal lawyer in the city, learns of Ganesh's moves and tries to thwart his plans.

Ganesh had lost his family to the tsunami on 26 December 2004, when they were at ECR to attend a family function. Coming to know of his past and his good ways, Priya is attracted to Ganesh. Priya's brother hatches a conspiracy to prevent them from getting married. He kidnaps his sister, and the blame falls on Ganesh.

How Ganesh overcomes all tragic events and succeeds in holding Priya's hands is the remaining part of the story.

Production
The film saw Stanley and Srikanth collaborating for third time after April Madhathil and Mercury Pookkal and was produced by journalist and Srikanth's manager Andhanan. The film was launched at 1 May 2006 at AVM Studios. Meera Jasmine was considered to play the heroine. The film's title Kizhakku Kadarkarai Saalai is a Tamil term for East Coast Road situated in Chennai in which whole film was set and shot. The film's important scenes and fight scenes were shot at a petrol bunk near Marakkanam between Chennai and Pondicherry.

Soundtrack
Soundtrack was composed by Paul J.
 * "Kancha Penna" - Veeramani, Pallavi
 * "Kengini Mingini" - Suresh Peter, Grace Karunas
 * "Oru Koodi" - Donan Narray, Ganga
 * "Vada Vangada" - Jassie Gift, Veeramani
 * "Ajarey Ajarey" - Boney Chakravarthy
 * "Eno Edhil Eno" - Jaydev
 * "Welcome To Ecr" - Swapna

Release and Reception
The film was initially slated to release on Diwali but was postponed to 10 November due to many films released on the festival.

Now running wrote, "Even though the Director has tried hard to work a presentable potion, the end result is not so lip-smacking for the audience. The screenplay and narration lacks spice, verve and conviction". Rediff wrote "A virtually invisible script by writer-director SS Stanley and meaningless songs, Stanley cannot seem to get it right in the horror that is Kizhakku Kadakarkarai Salai". A critic from Chennai Online wrote that "The film has some lively situations and the lead pair show exuberance". Lajjavathi of Kalki praised the romance between the lead pair but felt the problems they encounter in second half is uninteresting but praised Paul's music and Panneerselvam's cinematography and the director for interesting scenes and poetic dialogues and concluded saying story was based on tsunami but could have been a good film if it was more focused.