LA Bowl

The LA Bowl is an annual NCAA Division I Football Bowl Subdivision (FBS) college football bowl game played at SoFi Stadium in Inglewood, California, first played in December 2021. The bowl has tie-ins with the Mountain West and Pac-12 conferences. The Pac-12 or it's "legacy schools" (the 10 schools departing the conference this year for the Big Ten, Big 12, and ACC) will continue to fulfill the Pac-12 tie-in obligation through the 2025 season.

History
The Mountain West Conference and Pac-12 Conference announced tie-ins for the new bowl in July 2019, under a five-year agreement. The game was officially unveiled in February 2020. It matches up the Mountain West champion (or the next-highest pick available if the conference champion is selected for the New Year's Six) against the fifth pick from the Pac-12. Previously, the Mountain West champion had received an automatic bid to the Las Vegas Bowl. The game is owned and operated by the owners of SoFi Stadium, StadCo LA, LLC.

Three weeks before the scheduled bowl game debut on December 30, 2020, the game was canceled due to the COVID-19 pandemic.

On June 16, 2021, the game was renamed the Jimmy Kimmel LA Bowl as part of a naming rights agreement with comedian and late-night talk show host Jimmy Kimmel. Announcing the renaming on Jimmy Kimmel Live!, Kimmel remarked that "never before has a bowl game been named after a human being (as far as I know, I didn't check)." The game is the first bowl named for a living figure; other bowls have been named in honor of deceased people:
 * The Will Rogers Bowl was held in Oklahoma City in 1947 as a memorial to actor Will Rogers, who died in 1935
 * The Grantland Rice Bowl was contested in the NCAA's College Division (1964–1972) and Division II (1973–1977), in honor of sportswriter Grantland Rice, who died in 1954
 * The Knute Rockne Bowl was also played in the NCAA's College Division (1969–1972) and Division II (1976–1977), named for coach Knute Rockne, who died in 1931
 * The NCAA Division III Football Championship, also known as the Amos Alonzo Stagg Bowl, has been played in the NCAA's Division III since 1973, named for football pioneer and multiple college championship coach Amos Alonzo Stagg, who died in 1965.

The investment bank Stifel was later added as a presenting sponsor.

On October 21, 2023, the bowl announced that it had signed a new multi-year sponsorship deal with former NFL star Rob Gronkowski. On December 1, 2023, it added an additional naming rights partnership with Starco Brands Inc, officially naming the bowl  the Starco Brands LA Bowl Hosted By Gronk

Appearances by team
Updated through the December 2023 edition (3 games, 6 total appearances).

Won (3): Fresno State, UCLA, Utah State
 * Teams with a single appearance

Lost (3): Boise State, Oregon State, Washington State

Appearances by conference
Updated through the December 2023 edition (3 games, 6 total appearances).

Media coverage
The bowl has been televised by ABC since its inception.