Leijonan luola Suomi

Leijonan luola Suomi (Lion's Den Finland) is a Finnish version of American business reality TV show Shark Tank, based on the Dragons' Den format.

The first Season began to air on 11 September, 2023 on Nelonen channel and Ruutu.

It is the third Finnish adaptation of the Format, after Leijonan kita (Lion's Mouth) in 2007 and Leijonan luola (Lion's Den) in 2013-2018.

Concept
The show features a panel of potential investors, termed as "Lions", who listen to entrepreneurs' pitch ideas for a business or product they wish to develop. These multi-millionaires judge the concepts and products pitched and then decide whether they invest their money to help market and mentor each contestant. The entrepreneurs have only half an hour to convince the "Lions" that it is profitable to invest to this company.

Lions
Six big Finnish entrepreneurs are ready to invest their own money for hopeful companies and help them to grow.