Lifestyle store

A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.

Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".

The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.

Lifestyle stores include:


 * Design Research (defunct)
 * Habitat (known as "Conran's" in the U.S.)
 * Crate and Barrel
 * Workbench
 * Muji
 * Pottery Barn

The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.