List of Target brands

Target Corporation, like many large retail and grocery chain stores, offers private brands.

Men's

 * Goodfellow & Co., men's clothing, accessories, and grooming products
 * Original Use, "street style" men's clothing

Women's

 * Universal Thread, denim-based women's clothing
 * Wild Fable, women's clothing brand targeting gen-Z
 * Prologue, a line of sophisticated female clothing
 * Auden, an intimates and lingerie exclusive brand
 * Stars Above, an in-house brand for sleepwear
 * Colsie, an intimates and loungewear brand
 * Xhilaration, a line of intimate and sleepwear, along with swimwear
 * JoyLab, a fitness-clothing line for women
 * A New Day, a clothing line of general women's clothing

General

 * All in Motion, a line of activewear with options for both men and women
 * PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.

Youth and Infants

 * Cat and Jack, a children's line of apparel and accessories
 * Cloud Island, a baby's line of bedding and clothing

Grocery brands

 * Good & Gather, a food and beverage brand, replaced Archer Farms, Sutton & Dodge, and Simply Balanced
 * Favorite Day, specialty foods, drinks, treats, and snacks
 * Favorite Day Bakery, baked goods
 * Market Pantry, value grocery products

Seasonal brands

 * Wondershop, a Christmas decoration brand
 * Hyde and Eek! Boutique, a Halloween decoration brand

Housewares and other brands

 * Boots & Barkley, a pet food and supply line
 * Embark, an outdoor gear line of camping and travel equipment
 * Room Essentials, a low-end home-goods line
 * Brightroom, a line of storage solutions
 * Threshold, a premium furniture line
 * Heyday, a line of electronic accessories
 * Pillowfort, a children's line of bedding
 * Project 62, a household-goods line placed alongside Room Essentials
 * Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines
 * Opalhouse, eclectic home decor
 * Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
 * Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products

Corporate

 * Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.