List of UK political slogans

In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support. Slogans used by political parties often centre around current issues of the day or policies they wish to address.

1975 EEC membership referendum
In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

2016 EU membership referendum
In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.