List of video game mascots

A video game mascot is a mascot that is used by video game companies to promote both the company and their specific video game series and franchises. Video game mascots are sometimes considered to be similar to those at sporting events, with larger-than-life animals, such as Pikachu or Crash Bandicoot. However, some video game mascots, especially modern ones, are more human, such as Nathan Drake or Lara Croft becoming a series mascot.

There are few rules surrounding which characters are considered to be mascots for a series, but they are generally those that are featured highly in the promotional media for the game, and are often those that are known outside of the game platform. Many video game mascots have transcended their original video game series and have been promoted across multiple games and platforms.

Company/System mascots

 * Accolade – Bubsy


 * ASCII Entertainment – Ardy Lightfoot
 * Bandai Namco Entertainment – Pac-Man,  Klonoa
 * Capcom – Captain Commando, Mega Man
 * Data East – Karnov


 * Halfbrick Studios – Barry Steakfries


 * Irem – Rocky Rodent


 * Kojima Productions – Ludens
 * Konami –Power Pro-kun, Solid Snake
 * Hudson Soft – Bomberman
 * TurboGrafx-16 – Bonk
 * PC-FX – Princess Rolfee (formerly NEC)
 * LucasArts – Chuck the Plant
 * Marvelous Inc. – Yumi
 * Midway Games – Liu Kang
 * miHoYo - Kiana Kaslana, Ai-Chan, Paimon, DAVIS, Pom-Pom and Bangboos.
 * Nintendo – Mario
 * Wii, 3DS, and Switch – Miis
 * Game Freak – Pikachu
 * HAL Laboratory – Kirby
 * Nitroplus – Super Sonico


 * Rare – Mr. Pants
 * Sega – Opa-Opa (former), Alex Kidd (former), Sonic the Hedgehog, Segata Sanshiro
 * Sonic Team – Sonic the Hedgehog
 * Rovio Entertainment – Red


 * Spike Chunsoft – Monokuma
 * Sony Interactive Entertainment – Ratchet, Toro and Kuro, Sackboy, Nathan Drake, Kratos
 * PlayStation – Polygon Man (former), Crash Bandicoot (former), Spyro the Dragon (former)


 * PlayStation 5 – Astro Bot
 * Square Enix – Chocobo (Square), Slime (Enix), Moogle, Cloud Strife
 * Crystal Dynamics – Gex
 * Taito – Bubblun, Space Invader
 * Studio MDHR – Cuphead
 * Sunsoft – Aero the Acro-Bat


 * Tengen – Awesome Possum
 * Titus Software – Titus the Fox


 * WayForward Technologies – Shantae
 * Xbox Game Studios – Master Chief
 * Xbox – Blinx the Time Sweeper

● Koei-Tecmo — Nyabraham Lynnyahn
 * Xbox 360 – Marcus Fenix
 * Yacht Club Games – Shovel Knight

Specific series mascots

 * 808 – Hi-Fi Rush


 * Angry Birds – Red
 * Animal Crossing – Villagers, Isabelle
 * Ape Escape – Pipo Monkeys


 * Banjo-Kazooie – Banjo & Kazooie
 * Battletoads – Rash, Zitz, Pimple


 * BioShock – Big Daddy
 * Bomberman – Bomberman
 * Bonk – Bonk


 * Bubsy - Bubsy the Bobcat
 * Castlevania – Simon Belmont


 * Conker – Conker the Squirrel


 * Crash Bandicoot – Crash Bandicoot
 * Croc – Croc


 * Danganronpa – Monokuma
 * Disgaea – Prinny
 * Donkey Kong – Donkey Kong
 * Dragon Quest – Slime


 * Gex - Gex
 * Fallout – Vault Boy
 * Fate/stay night – Saber
 * Final Fantasy – Chocobo, Moogle, Cloud Strife


 * Glover – Glover
 * God of War – Kratos


 * Halo – Master Chief


 * Jet Grind Radio – Beat and Gum
 * Jazz Jackrabbit – Jazz Jackrabbit
 * Just Dance (video game series) – Panda
 * Katamari Damacy – The King and The Prince
 * Kid Icarus – Pit
 * Kingdom Hearts – Sora
 * Kirby – Kirby
 * Klonoa – Klonoa
 * LittleBigPlanet – Sackboy
 * Life Is Strange – Max Caulfield


 * Mega Man – Mega Man
 * Mega Man Legends – Servbot
 * Metal Gear – Solid Snake


 * Metroid – Samus Aran
 * Minecraft – Steve, Creeper
 * Mortal Kombat – Scorpion


 * Pac-Man - Pac-Man
 * PaRappa the Rapper – PaRappa the Rapper
 * Pikmin – Pikmin and Captain Olimar
 * Plants vs. Zombies – Sunflowers, Peashooters, Zombies
 * Pocky & Rocky – Pocky & Rocky
 * Pokémon – Pikachu


 * Q*bert – Q*bert
 * Ratchet & Clank – Ratchet & Clank
 * Raving Rabbids – Rabbids
 * Rayman  – Rayman
 * Resident Evil – Jill Valentine


 * Ristar – Ristar


 * Skylanders – Spyro the Dragon, Master Eon
 * Sly Cooper – Sly Cooper
 * Sonic the Hedgehog – Sonic the Hedgehog


 * Space Channel 5 – Ulala
 * Spyro – Spyro the Dragon
 * Star Fox – Fox McCloud
 * Street Fighter – Ryu


 * Super Monkey Ball – AiAi
 * Super Mario – Mario, Luigi


 * The Legend of Zelda – Link
 * Tomb Raider – Lara Croft


 * Twisted Metal – Sweet Tooth
 * Uncharted – Nathan Drake


 * Yoshi – Yoshi