Lucha libre



Lucha libre (, meaning "freestyle wrestling" or literally translated as "free fight") is the term for the style of professional wrestling originating in Mexico. Since its introduction to Mexico in the early 20th century, it has developed into a unique form of the genre, characterized by colorful masks, rapid sequences of holds and maneuvers, and "high-flying" maneuvers, some of which have been adopted in the United States, Japan, and elsewhere. The wearing of masks has developed special significance, and matches are sometimes contested in which the loser must permanently remove his mask, which is a wager with a high degree of weight attached. Tag team wrestling is especially prevalent in lucha libre, particularly matches with three-member teams, called trios.

Although in English the term specifically refers to the Mexican style of theatrical professional wrestling, in Spanish it can refer to other kinds of wrestling, including competitive freestyle wrestling (es:lucha libre olímpica) and professional wrestling in general as well as (es:lucha libre profesional) in addition to Mexican professional wrestling in particular (es:lucha libre mexicana). However, in Spain (as with other non-Anglophone European countries) professional wrestling is known as "Catch".

Lucha libre wrestlers are known as luchadores (singular luchador) often come from extended wrestling families who form their own stables. One such line integrated to the United States professional wrestling scene is the Los Guerreros.

In 2018, Mexican lucha libre was declared an intangible cultural heritage of Mexico City.

Rules
The rules of lucha libre are similar to American singles matches. Matches can be won by pinning the opponent to the mat for the count of three, making him submit, knocking him out of the ring for a predetermined count (generally twenty), or by disqualification. Using the ropes for leverage is illegal, and once a luchador is on the ropes, his opponent must release any holds and he will not be able to pin him.

Disqualifications occur when an opponent uses an illegal grab or move, such as the piledriver, which is an illegal move in wrestling (and grounds for immediate disqualification); although some variants are legal in certain promotions like a weapon, or when he hits his opponent in the groin (foul). When he uses outside interference, when he attacks the referee, or when he completely rips off his opponent's mask. Most matches are two out of three falls, which had been abandoned for title matches in North America and Japan in the 1970s.

A unique rule in lucha libre applies during team matches (i.e., when a team's legal wrestler touches the ground outside the ring, a teammate may enter the ring to take his place as a legal competitor). Since the legal wrestler can step on the floor willingly, it is not necessary to tag a teammate to enter the match. This often allows for much more frantic action to take place in the ring than would be possible under standard tag rules.

History
The antecedents of Mexican wrestling date back to 1863, during the French Intervention in Mexico, when Enrique Ugartechea, the first Mexican wrestler, developed and invented Mexican lucha libre from Greco-Roman wrestling.

In the early 1900s, professional wrestling was mostly a regional phenomenon in Mexico until Salvador Lutteroth founded the Empresa Mexicana de Lucha Libre (Mexican Wrestling Enterprise) in 1933, giving the sport a national foothold for the first time. The promotion flourished and quickly became the premier spot for wrestlers. As television surfaced as a viable entertainment medium during the 1950s, Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for the sport. Moreover, it was the emergence of television that allowed Lutteroth to promote lucha libre's first breakout superstar into a national pop-culture phenomenon.

In 1942, lucha libre would be forever changed when a silver-masked wrestler, known simply as El Santo (The Saint), first stepped into the ring. He made his debut in Mexico City by winning an 8-man battle royal. The public became in love with the mystique and secrecy of Santo's personality, and he quickly became the most popular luchador in Mexico. His wrestling career spanned nearly five decades, during which he became a folk hero and a symbol of justice for the common man through his appearances in comic books and movies, while the sport received an unparalleled degree of mainstream attention.

Other legendary luchadores who helped popularize the sport include Gory Guerrero, who is credited with developing moves and holds which are now commonplace in professional wrestling; Blue Demon, a contemporary of Santo and possibly his greatest rival; and Mil Máscaras (Man of A Thousand Masks), who is credited with introducing the high flying moves of lucha libre to audiences around the world. He achieved international fame as one of the first high-flyers, something he was not considered in Mexico, where he fell under the mat-power category.

Style of wrestling
Luchadores are traditionally more agile and perform more aerial maneuvers than professional wrestlers in the United States, who more often rely on power and hard strikes to subdue their opponents. The difference in styles is due to the independent evolution of the sport in Mexico beginning in the 1930s and the fact that luchadores in the cruiserweight division (peso semicompleto) are often the most popular wrestlers in Mexican lucha libre. Luchadores execute characteristic high-flying attacks by using the wrestling ring's ropes to catapult themselves towards their opponents, using intricate combinations in rapid-fire succession, and applying complex submission holds. Rings used in lucha libre generally lack the spring supports added to U.S. and Japanese rings; as a result, lucha libre does not emphasize the "flat back" bumping style of other professional wrestling styles. For this same reason, aerial maneuvers are almost always performed on opponents outside the ring, allowing the luchador to break his fall with an acrobatic tumble.

Lucha libre has several different weight classes, many catered to smaller agile fighters, who often make their debuts in their mid-teens. This system enables dynamic high-flying luchadores such as Rey Mysterio, Jr., Juventud Guerrera, Super Crazy and Místico, to develop years of experience by their mid-twenties. A number of prominent Japanese wrestlers also started their careers training in Mexican lucha libre before becoming stars in Japan. These include Gran Hamada, Satoru Sayama, Jushin Thunder Liger, and Último Dragón.

Lucha libre is also known for its tag team wrestling matches. The teams are often made up of three members, instead of two as is common in the United States. These three-man teams participate in what are called  trios matches, for tag team championship belts. Of these three members, one member is designated the captain. A successful fall in a trios match can be achieved by either pinning the captain of the opposing team or by pinning both of the other members. A referee can also stop the match because of "excessive punishment". He can then award the match to the aggressors. Falls often occur simultaneously, which adds to the extremely stylized nature of the action. In addition, a wrestler can opt to roll out of the ring in lieu of tagging a partner or simply be knocked out of the ring, at which point one of his partners may enter. As a result, the tag team formula and pacing which has developed in U.S. tag matches is different from lucha libre because the race to tag is not a priority. There are also two-man tag matches (parejas) and "four on four" matches (atomicos).

Masks
Masks (máscaras) have been used dating back to the beginnings of lucha libre in the early part of the 20th century, and have a historical significance to Mexico in general, dating to the days of the Aztecs. Early masks were very simple with basic colors to distinguish the wrestler. In modern lucha libre, masks are colorfully designed to evoke the images of animals, gods, ancient heroes and other archetypes, whose identity the luchador takes on during a performance. Virtually all wrestlers in Mexico will start their careers wearing masks, but over the span of their careers, a large number of them will be unmasked. Sometimes, a wrestler slated for retirement will be unmasked in his final bout or at the beginning of a final tour, signifying a loss of identity as that character. Sometimes, losing the mask signifies the end of a gimmick with the wrestler moving on to a new gimmick and mask. The mask is considered sacred to a degree, so much so that fully removing an opponent's mask during a match is grounds for disqualification.

During their careers, masked luchadores will often be seen in public wearing their masks and keeping up the culture of lucha libre, while other masked wrestlers will interact with the public and press normally. However, they will still go to great lengths to conceal their true identities; in effect, the mask is synonymous with the luchador. El Santo continued wearing his mask after retirement, revealing his face only briefly in old age, and was eventually buried wearing his silver mask.

More recently, the masks luchadores wear have become iconic symbols of Mexican culture. Contemporary artists like Francisco Delgado and Xavier Garza incorporate wrestler masks in their paintings.

Although masks are a feature of lucha libre, it is a misconception that every Mexican wrestler uses one. There have been several maskless wrestlers who have been successful, particularly Tarzán López, Gory Guerrero, Perro Aguayo and Negro Casas. Formerly masked wrestlers who lost their masks, such as Satánico, Cien Caras, Cibernético and others, have had continued success despite losing their masks.

Luchas de Apuestas
With the importance placed on masks in lucha libre, losing the mask to an opponent is seen as the ultimate insult, and can at times seriously hurt the career of the unmasked wrestler. Putting one's mask on the line against a hated opponent is a tradition in lucha libre as a means to settle a heated feud between two or more wrestlers. In these battles, called luchas de apuestas ("matches with wagers"), the wrestlers "wager" either their mask or their hair.

In a lucha de apuesta (betting match), wrestlers make a public bet on the outcome of the match. The most common forms are the mask-against-mask, hair-against-hair, or mask-against-hair matches. A wrestler who loses his or her mask has to remove the mask after the match. A wrestler who loses their hair is shaved immediately afterward. If the true identity of a person losing his mask is previously unknown, it is customary for that person to reveal his real name, hometown and years as a professional upon unmasking.

The first lucha de apuestas was presented on July 14, 1940, at Arena México. The defending champion Murciélago (Velázquez) was so much lighter than his challenger (Octavio Gaona), he requested a further condition before he would sign the contract: Octavio Gaona would have to put his hair on the line. Octavio Gaona won the match and Murciélago unmasked, giving birth to the tradition.

Luchas de Apuestas variants
The following match types are variants of Luchas de Apuestas matches with different types of wagers.
 * Máscara contra máscara (mask versus mask): In this match, two masked luchadores engage in a high-stakes confrontation where the wager involves their masks. The outcome dictates that the losing wrestler is ceremoniously unmasked by the winning opponent and must reveal his/her identity (usually the face and name of masked luchadores are keep in secret). The act of unmasking a wrestler often serves as a significant catalyst for the winner's career advancement and have the opposite effect for the loser. The most notable example is the 1952 match in which El Santo gained the mask of Black Shadow. This match was so significant that it established lucha libre as a cultural phenomenon in Mexico. Another example occurred in 2000, when Villano III lost his mask to Atlantis, which some considered the best lucha libre match in history.  Also noteworthy was the family feud between Ray Mendoza's sons and Shadito Cruz's sons, which lead to a 1988 triple mask bet between Villano I, Villano IV  and Villano V against El Brazo, Brazo de Oro (wrestler) and Brazo de Plata; the Villanos won the masks of the Alvarado brothers.
 * Máscara contra cabellera (mask versus hair): In this variant, a masked wrestler and an unmasked one compete. If the masked luchador wins, the unmasked luchador shaves his head as a sign of humiliation. If the unmasked luchador wins, he keeps his hair and the loser is unmasked. These matches are infrequent because masked wrestlers are usually reluctant to bet their masks against hair, as masks are a more appreciated trophy, unmasking often results in a decrease in popularity for the wrestler, and a masked wrestler usually loses his mask just once, while unmasked wrestlers can be shaved many times. The most common result of these matches is the masked wrestler winning the hair of the unmasked one, but there are notable exceptions. Perro Aguayo never adopted a masked gimmick and was very successful in wager matches, unmasking important wrestlers like Konnan, Máscara Año 2000 and Stuka (father). Aguayo's hair was a trophy so coveted by legends that El Solitario, El Santo, and Villano III each successfully bet their masks to win it. Another important hair was from Cavernario Galindo, a legendary unmasked wrestler from the golden age of Mexican lucha libre who, like Aguayo, never wrestled masked. Though Galindo never won a mask, he was respected enough that the two most important wrestlers in Mexican history, El Santo and Blue Demon, risked their identities to win his hair.
 * Cabellera contra cabellera (hair versus hair): In this match the loser has his head shaved. These matches are very common and do not command the interest and expectation of mask wagers. However, there are wrestlers who gained notice via these matches. Examples are El Satánico, Negro Casas, Perro Aguayo and Villano III. Noteworthy was the feud between El Dandy and El Satánico which lead to a long-run storyline of hair vs hair matches. A curious example is the match between Blue Panther and Negro Casas which ended with a tie and both heads were shaved.
 * Apuestas al revés (reverse bet): This is a controversial variant of wager matches, where two masked wrestlers bet their hair. The competitors either wear a modified version of their mask which shows their hair, or the loser must remove their mask enough to allow the hair to be shaved. This variation was frequent in late 1990s in the Lucha Libre AAA Worldwide shows. These matches are considered by many to be disrespectful to the audience since they allow masked wrestlers to avoid risking their identities, or are seen as a convenient way for a masked wrestler with a strong streak of wager matches to lose one without risking anything. The most notorious example of this was Super Muñeco, an extremely successful wrestler in mask versus mask matches (he is the second most successful winner of masks) who won more than 100 wager matches, but the only loss in his career was an apuestas al revés match against Halloween (wrestler). In another sub variant of apuestas al revés, neither the masks nor the hair of the wrestlers are on the line; rather, the luchadores bet the masks or the hair of others.
 * Máscara o cabellera contra campeonato (mask or hair versus title): In this match, if the title challenger loses, they are unmasked or shaved. But if the champion loses, the challenger is crowned the new champion. Since for mexican luchadores wagers are much more valuable than championships (a wager bet is a high risk for the luchador, and doesn't make sense to put a mask on the line to win a championship), there are no known examples in Lucha Libre, but some examples can be found in American wrestling. This occurred in WWE when Rey Mysterio, a masked luchador, bet his mask against the Intercontinental Champion Chris Jericho at The Bash and won, thus retaining his mask and winning the title. A different result occurred on Raw in 2003, when Kane failed to defeat Triple H for the World Heavyweight Championship and was unmasked per the stipulation.
 * Máscara o cabellera contra efectivo (mask or hair versus cash): If the masked or haired luchador loses this match, his opponent wins the mask or hair. But if he wins, his opponent must pay a monetary amount. Very rare, since wagers are highly valuable in Lucha Libre, and since in wager matches there is a budget for the loser (in compensation, since very often losing a mask seriously damages the loser's career: i.e."Winner takes less money, but he gets the win and can continue his career" ). So it's atypical that winner gets more money after saving his/her mask. The most known example is the 1981 bout when Anibal defeated El Solitario and get paid $500,000 pesos of the time (El Solitario kept his mask).
 * Carrera contra carrera (career versus career): In this match, the loser must retire. Very uncommon. Since losing a mask usually hurts enough the loser's career and may lead to retirement shortly after, very often luchadores who had been masked for decades loose their masks in their final wrestling years against younger talents who need a boost in their rising careers, thus there's is little need to bet career since losing a wager it's enough justification to retire immediately or shortly after losing it (examples of luchadores retiring shortly after losing their mask are Gallo tapado, Fishman, Lizmark Jr. etc.). Although few examples of career matches do exists in lucha libre, The most notorious example occurred in the First Triplemania in 1993, when Dos Caras defeated Konnan (Carlos Santiago Espadas) in two rounds in a row in a career match. However, Espadas didn't keep his word and returned to wrestling after a few months.
 * Máscara o cabellera contra retiro (mask or hair versus retirement): If the masked or haired luchador loses this match, his opponent wins the mask or hair. But if he wins, his opponent must retire. Very uncommon for the reasons mentioned above, few examples exist, like the 2022 match between Rey Milán (mask) vs Rey Pantera (hair and retirement) in which Pantera saved his career and won the mask of Rey Milan
 * Apuesta por el nombre (bet for the name): This is a rare type of match in which two luchadores with the same or a similar name battle for the right to use the name or identity. This typically occurs when the original luchador leaves a wrestling company but the company retains the name and character (often at the protest of the luchador) and gives the gimmick to another luchador. If the original name owner returns to the company, they may claim to be the rightful owner of the character and adopt a similar name. If conditions allow, this can be solved in a lucha de apuesta where the winner is considered the rightful owner of the character. Sometimes, but not necessarily, it may also result in the loss of the loser's mask. The most notorious examples of this type of match are the two bouts (with the first being controversial and thus annulled) in 2010 between Adolfo Tapia (aka L.A. Park, a wordplay for "La Auténtica Park", i.e., "The Authentic Park") and Jesús Alfonso Huerta (aka La Parka, La Parka II), in which Tapia (the original Parka) failed to recover the name, and Huerta retained the identity until his death in 2020.  Another example is Mr. Niebla from Consejo Mundial de Lucha Libre (Efrén Tiburcio Márquez) who won a name and mask bet against Mr. Niebla from IWRG (Miguel Ángel Guzmán Velázquez).

Weight classes
Since lucha libre has its roots more in Latin American professional wrestling than North American professional wrestling, it retains some of the basics of the Latin American version such as more weight classes than professional wrestling in North America post World War II. Like "old school" European (especially British) wrestling, some Japanese wrestling and early 20th-century American wrestling, Lucha libre has a detailed weight class system patterned after boxing. Each weight class has an official upper limit, but examples of wrestlers who are technically too heavy to hold their title can be found. The following weight classes exist in lucha libre, as defined by the "Comisión de Box y Lucha Libre Mexico D.F." (the Mexico City Boxing and Wrestling Commission), the main regulatory body in Mexico:

Other characteristics


Luchadores are traditionally divided into two categories, rudos (lit. "tough guys", who are "bad guys", or "heels"), who bend or break the rules, and técnicos (the "good guys", or "faces", literally "technicians"), who play by the rules and their moves are much more complex and spectacular. Técnicos tend to have very formal combat styles, close to Greco-Roman wrestling and martial arts techniques, whereas rudos tend to be brawlers. Técnicos playing the "good guy" role, and rudos playing the "bad guy" role is very characteristic of Mexican lucha libre, which differs from U.S. professional wrestling, where many technical wrestlers play the role of heels (e.g., Kurt Angle), and many brawlers play as "faces" (e.g., Stone Cold Steve Austin & The Rock). Although rudos often resort to using underhanded tactics, they are still expected to live up to a luchador code of honor. For instance, a luchador who has lost a wager match would prefer to endure the humiliation of being unmasked or having his head shaved rather than live with the shame that would come from not honoring his bet. Rudos have also been known to make the transition into técnicos after a career-defining moment, as was the case with Blue Demon, who decided to become a técnico after his wrestling partner, Black Shadow, was unmasked by the legendary Santo. Tag teams are sometimes composed of both rudos and técnicos in what are called parejas increibles (incredible pairings). Parejas increibles highlight the conflict between a luchador's desire to win and his contempt for his partner.

A staple gimmick present in lucha libre since the 1950s is exótico, a character in drag. It is argued that the gimmick has recently attained a more flamboyant outlook.

Luchadores, like their foreign counterparts, seek to obtain a campeonato (championship) through winning key wrestling matches. Since many feuds and shows are built around luchas de apuestas (matches with wagers), title matches play a less prominent role in Mexico than in the U.S. Titles can be defended as few as one time per year.

The two biggest lucha libre promotions in Mexico are Consejo Mundial de Lucha Libre (CMLL), which was founded in 1933, and Lucha Libre AAA World Wide (AAA).

Fans honoring wrestlers
One characteristic practiced in Mexico is with fans honoring wrestlers by throwing money into the wrestling ring after witnessing a high-quality match. With this act fans honor the luchador in a symbolic way, thanking the luchador for a spectacular match demonstrating they are pleased with their performance, showing the match is worth their money and worth more than what they paid to witness such an event. This act of honoring the luchador is uncommon: months can pass without it happening, because fans are the toughest of critics, booing the luchador if they are not pleased with their performance. Booing may happen regardless of the perceived virtuousness of the luchador's persona.

The luchador, after receiving such an act of honor, will pick up the money and save it as a symbolic trophy, putting it in a vase or a box, labeled with the date, to be treasured.

Female professional wrestlers
Female wrestlers or luchadoras also compete in Mexican lucha libre. The CMLL World Women's Championship is the top title for CMLL's women's division, while the AAA Reina de Reinas Championship is a championship defended in an annual tournament by female wrestlers in AAA. AAA also recognizes a World Mixed Tag Team Championship, contested by tag teams composed of a luchador and luchadora respectively. In 2000, the all-female promotion company Lucha Libre Femenil (LLF) was founded.

Mini-Estrellas


Lucha Libre has a division called the "Mini-Estrella" or "Minis" division, which unlike North American midget wrestling, is not just for dwarfs but also for luchadores that are short. The maximum allowable height to participate in the Mini division was originally 5 feet, but in recent years wrestlers such as Pequeño Olímpico have worked the Minis division despite being 1.69m tall. The Minis division was first popularized in the 1970s with wrestlers like Pequeño Luke and Arturito (a wrestler with an R2-D2 gimmick) becoming noticed for their high flying abilities. In the late 1980s/early 1990s CMLL created the first actual "Minis" division, the brainchild of then-CMLL booker Antonio Peña. CMLL created the CMLL World Mini-Estrella Championship in 1992, making it the oldest Minis championship still in existence today. Minis are often patterned after "regular-sized" wrestlers and are sometimes called "mascotas" ("mascots") if they team with the regular-sized version.

Luchadores in the United States
In 1994, AAA promoted the When Worlds Collide pay-per-view in conjunction with the U.S. promotion company World Championship Wrestling (WCW). When Worlds Collide introduced U.S. audiences to many of the top luchadores in Mexico at the time.

In recent years, several luchadores have found success in the United States. Notable luchadores who achieved success in the U.S. are Eddie Guerrero, Chavo Guerrero, Rey Mysterio, Jr., Juventud Guerrera, L. A. Park, Super Crazy, Alberto Del Rio, Psicosis, Místico, Kalisto, Aero Star, Drago, Andrade El Idolo, Pentagon Jr., Fenix, El Hijo del Fantasma, Bandido, Flamita, Puma King, Rush, Soberano Jr., Dragon Lee, Guerrero Maya Jr. and Stuka Jr.

CMLL lucha libre shows are broadcast weekly in the U.S. on the Spanish-language cable networks Galavisión and LA TV.

Lucha Underground is a television series produced by the United Artists Media Group which airs in English on the El Rey Network and in Spanish on UniMás. It features wrestlers from the American independent circuit and AAA. AAA also owns a percentage of Lucha Underground. The series, which is taped live in Boyle Heights, California, finished season 4 finale.

In 2012, the Arizona Diamondbacks Major League Baseball team started doing promotions involving lucha libre. A luchador mask in Diamondback colors was a popular giveaway at one game. In 2013 a Diamondbacks Luchador was made an official mascot, joining D. Baxter Bobcat. The first 20,000 fans at the July 27 game against the San Diego Padres were to receive a luchador mask.

National variants
In Spain, professional wrestling has commonly been called catch (from catch-as-catch-can wrestling) and pressing catch. In Peru, the term cachascán (from "catch as can") is used and the wrestlers are called cachascanistas. In Bolivia, wrestling Cholitas – female wrestlers dressed up as indigenous Aymara – are popular and have inspired comic books.

Australia

 * Lucha Fantastica

Colombia

 * Society Action Wrestling (SAW)

Mexico

 * Consejo Mundial de Lucha Libre (CMLL)
 * Lucha Libre AAA Worldwide (AAA)
 * International Wrestling Revolution Group (IWRG)
 * Universal Wrestling Association (defunct)
 * World Wrestling Association (Promociones Mora)
 * Lucha Libre Elite
 * The Crash Lucha Libre
 * Alianza Universal De Lucha Libre
 * Other Promotions

Japan

 * Michinoku Pro Wrestling
 * Osaka Pro Wrestling
 * Toryumon / Dragon Gate
 * Universal Lucha Libre (defunct)

United Kingdom

 * Lucha Britannia
 * Lucha Libre World

United States

 * Chikara
 * Incredibly Strange Wrestling
 * Invasion Mundial de Lucha Libre
 * Lucha Libre USA
 * Lucha VaVOOM
 * Lucha Underground

In mixed martial arts
Some lucha libre wrestlers had careers in various mixed martial arts promotions, promoting lucha libre and wearing signature masks and attire. One of the most famous is Dos Caras Jr.

In popular culture
Lucha Libre has crossed over into popular culture, especially in Mexico, where it is the second most popular sport after soccer. Outside of Mexico, lucha libre has also crossed over into popular culture, especially in movies and television. Depictions of luchadors are often used as symbols of Mexico and Mexican culture in non-Spanish-speaking cultures.

The character Mask de Smith from the video game killer7 is a lucha libre wrestler, featuring a mask and cape.

Movies and television
The motion picture Nacho Libre, starring Jack Black as a priest-turned-luchador was inspired by the story of Father Sergio Gutiérrez Benítez, a real-life Catholic priest who wrestled as Fray Tormenta to make money for his church. The documentary feature Lucha Mexico (2016) captured the lives of some of Mexico's well known wrestlers. The stars were Shocker, Blue Demon Jr., El Hijo del Perro Aguayo and Último Guerrero. Directed by Alex Hammond and Ian Markiewicz. Rob Zombie's animated film The Haunted World of El Superbeasto stars a Mexican luchador named El Superbeasto. The Main Antagonist of the animated film Despicable Me 2, El Macho, sports a costume resembling that of a luchador, consistent with his theme of Mexican culture.

Television shows have also been inspired by lucha libre, especially animated series such as ¡Mucha Lucha! Cartoon Network also produced an animated miniseries based on the luchador El Santo. The WB television series Angel episode entitled "The Cautionary Tale of Numero Cinco" told the story of a family of luchadores called "Los Hermanos Números" who also fought evil. Angel must help the remaining brother, Numero Cinco, defeat the Aztec warrior-demon that killed his four brothers. In the British TV show Justin Lee Collins: The Wrestler, Colins competes as the rudo El Glorioso, or The Glorious One, against the exótico Cassandro in The Roundhouse, London, ultimately losing and being unmasked. The book and television series The Strain by Guillermo del Toro and Chuck Hogan, features a retired luchador character called Angel de la Plata (The Silver Angel), played by Joaquin Cosio. In the storyline, Angel de la Plata (probably based on El Santo) was a major masked wrestling star in Mexico, appearing both in the ring and in a series of movies in which his character battled all manner of foes including vampires. A knee injury ended his career but he is called upon to use his fighting skills against a real-life vampire invasion of New York. The Fox Kids live-action series Los Luchadores (2001) starred a trio of masked wrestlers consisting of Lobo Fuerte, Maria Valentine, and Turbine who not only participate in wrestling tournaments but also fight to protect their home of Union City from numerous threats (both natural and supernatural).

Video games
The popular video game franchise Pokémon introduced the Fighting/Flying-type Pokémon Hawlucha, which is a hawk-like humanoid creature with elements of a lucha libre wrestler.

The masked Luchador fighter and chef El Fuerte was introduced to the Street Fighter franchise in Street Fighter IV.

The fighting game Garou: Mark of the Wolves and its follow-up, the King of Fighters series, featured the character Tizoc who was a Luchador that wore a mask resembling the head of a griffon; during the events of The King of Fighters XIV, he adopted the heel persona of The King of Dinosaurs, wearing now a dinosaur inspired mask.

The Dead or Alive franchise features a masked luchadora called La Mariposa.

The Tekken fighting game franchise features the characters known as King and Armor King, both of whom are Luchadors and have similar jaguar-style masks.

Guacamelee! and its sequel Guacamelee! 2 heavily feature Luchador masks, with the main protagonist, Juan Aguacate, being bestowed a mystical mask to help him get revenge on Carlos Calaca, an evil charro skeleton (in Guacamelee) and to help him fight Salvador, an evil Luchador, in Guacamelee! 2.

The 2005 platformer game Psychonauts features four Luchadores (Tiger, Dragon, Eagle, and Cobra) who act as miniboss-type enemies in the level "Black Velvetopia." The player must defeat the Luchadores in order to access the arena that will let them fight the level's main boss, El Odio.

Brawl Stars has a rare brawler called “El Primo”. He punches enemies two times and can jump on them with his super.

Tezca, a playable legend in Brawlhalla, is a masked luchador with jaguar-themed design and fighting style.

Internet culture
Strong Bad of the Homestar Runner universe began as a parody of lucha libre. His head is designed after a mask.

Lucha libre inspirations
Nike has designed a line of lucha libre-inspired athletic shoes. Coca-Cola developed a Blue Demon Full Throttle energy drink named after the luchador Blue Demon, Jr. who is also the spokesperson for the drink in Mexico. Coca-Cola also introduced "Gladiator" in Mexico, an energy drink that sponsored CMLL events and that featured CMLL wrestlers such as Místico and Último Guerrero.