MACH Alliance

The MACH Alliance is a nonprofit profit advocacy group whose members include software vendors, systems integrators, agencies, and individual experts known as "Ambassadors", advocating for open technology ecosystems. The Alliance was formed in June 2020 and has, as of April 2024, over 100 members spanning three continents.

History
The MACH Alliance was founded in June 2020 by four companies: Contentstack, Commercetools, Valtech and EPAM Systems, plus ten inaugural members: Algolia, Amplience, Cloudinary, Constructor.io, Contentful, E2X, Fluent commerce, Frontastic, Mobify and Vue Storefront.

MACH is an acronym for:
 * Microservices-based,
 * API-first,
 * Cloud-native software-as-a-service and
 * Headless offerings.

About a year later, MACH membership reached 30 members and again a year later doubled to about 60 members.

Membership
The MACH Alliance actively seeks software vendors, systems integrators, agencies, consultancies, and individual experts who share their vision for open and best-of-breed (a collection of specialized expert applications) enterprise technology ecosystems. The MACH Alliance established certification standards that help identify those that embrace MACH philosophies and offer MACH-certified services. In order to become a member, an organization must be in full compliance.

Activities
The MACH alliance's main activities in support of their advocacy are events and the publication of various content pieces.

Services
Users can choose cloud services. The ability to choose only requires cloud services, which reduce costs. MACH has specialized expert applications. MACH-based cloud services provide rollouts that can be scaled faster.

Managing many cloud services from different vendors can bring maintenance hurdles and costs associated with tracking, monitoring, securing the integration points, and integrating the service components. MACH is currently a general architecture rather than a standard specification, which implies that technologies and behaviors may differ from cloud service to cloud service.