Magnificent Coloring World Tour

Magnificent Coloring World Tour was a headlining concert tour by American recording artist, Chance the Rapper, starting at the CalCoast Credit Union Open Air Theatre in San Diego on September 15, 2016, and ending on November 26, 2016, in Manchester, England. Francis and the Lights served as the opening act.

Magnificent Coloring World
Magnificent Coloring World is a 2021 American concert film produced by singer-songwriter Chance the Rapper. Directed by Jake Schreier, the film documents a special performance of Magnificent Coloring World, Bennett's 2016 concert tour in support of Coloring Book. Through his content production company House of Kicks, Bennett signed a trailblazing international distribution agreement with AMC Theatres for the film, marking the first time an individual recording artist has distributed a film through AMC.

Filming occurred in secret with an audience of Bennett's 1500 closest fans at Cinescape Studios in his hometown of Chicago, Illinois, but was shelved due to other projects he was working on at the time. The COVID-19 pandemic gave Bennett an opportunity to retreat to House of Kicks — his one-stop-shop office, content production house, movie set and recording studio — to spend the required time to fully complete the editing of the project alongside his team. The unconventional move to bypass studios and directly partner with theaters was the result of Bennett's vision of a "community" experience that only a movie theater could accomplish, coinciding with cinemas reopening to partial capacity.

The film premiered in Los Angeles, California, on August 13, 2021 and New York City on August 14, 2021, with a simultaneous release to select theaters worldwide on August 13. The film was also released to select Odeon Theaters in the United Kingdom, Ireland, and Canada on Friday, September 10, 2021.

Background and development
Bennett released Coloring Book in 2016, which was credited for modifying the music industry’s view of streaming and the hip-hop landscape at a time when a physical release of a project was required to add legitimacy. The project topped multiple year-end lists, debuted in the top 10 of the Billboard 200 chart without a single “sale”, and became the first streaming-only album to win a Grammy. Bennett also embarked on an international concert tour to promote the project.

On May 21, 2016, Bennett surprised a portion of his earliest fans to a day of secret activities in celebration of the success of the project (including a giant Chance-themed carnival, choir performance, and exclusive merchandise), which concluded with a free concert at a secret hometown location, and fans’ phones were confiscated during the event to mitigate spoilers. He was inspired by the Ed Sullivan Show and American Bandstand stage shows of the Motown era, which influenced a final design centered around numerous semi-circular stages with various themes tied together with bleachers. Bennett shelved the footage as new music was imminent, and continued to produce, direct, and storyboard short-form videos of his concerts. These projects culminated in 2020 virtual Concert Film Chi-Town Christmas - his largest production to-date - being filmed at Cinescape Studios, the same soundstage as the 2016 concert footage, but without an audience as the result of the pandemic. Upon completion of the editing for Chi-Town Christmas, Bennett and his team realized that the virtual concert production would have been "a cool holiday [theater] experience”, and he suddenly remembered the Jake Schreier-directed footage from the secret 2016 concert.

Critical response
Richard Roeper of Chicago Sun-Times awarded the film a three-point-five out of four-star rating, praising its "captivating" energy and "coolness". Carla Hay from Culture Mix described the film as "[no]thing groundbreaking in its production and staging, but... a lively showcase for Chance the Rapper and his charismatic showmanship."

Legacy
Bennett's 2021 move to partner directly with AMC Theatres, who agreed to serve as both worldwide distributor and exhibitor, has been echoed in similar deals for several subsequent concert films, including Taylor Swift: The Eras Tour (2023), and hybrid concert-film/documentary Renaissance: A Film by Beyoncé (2023).