Manufacturers' Agents National Association

The Manufacturers’ Agents National Association (MANA) is the largest North American association of manufacturers’ reps. It was founded in 1947.

Scope and operations
MANA is a 501(c)6 not-profit, horizontal, industry-independent organization for representatives and their principals. Its mission focus is on representative and principal education and matchmaking. Activities focus on helping representatives and principals launch and sustain long-term relationships. Matchmaking activities introduce representatives and principals whose products and business models match and launch the interview process.

Representative associations that focus on specific industries are referred to as vertical associations. Many representative companies and principals belong to both MANA and the vertical association that supports their industry. A partial list of vertical industries follows:
 * Association of Independent Manufacturers’/ Representatives, Inc. www.aimr.net
 * Canadian Professional Sales Association www.cpsa.com
 * Electronics Representatives Association www.era.org
 * Electronics Representatives Association Southern California Chapter www.erascal.org
 * Equipment Marketing & Distribution Association www.emda.net
 * The Foodservice Group, Inc. www.fsgroup.com
 * Foodservice Sales & Marketing Association www.fsmaonline.com
 * Gift and Home Trade Association www.giftandhome.org
 * Heavy Duty Representatives Association www.hdra.org
 * Health Industry Representatives Association www.hira.org
 * International Housewares Representatives Association www.ihra.org
 * Industrial Manufacturers’ Representative Association www.cjmichelson.com/imratest/index.html
 * Manufacturers’ Agents of Cincinnati www.maccincinnati.org
 * Manufacturers’ Agents Association for the Food Service Industry www.mafsi.org
 * Manufacturers’ Representatives Educational Research Foundation www.mrerf.org
 * National Association General Merchandise Representatives www.nagmr.com
 * National Electrical Manufacturers Representatives Association www.nemra.org
 * National Marine Representatives Association www.nmraonline.org
 * Professional Sales Representative Organization www.avreps.org
 * Power-Motion Technology Representatives Association www.ptra.org
 * Shoe and Accessory Travelers Association (www.shoetravelers.org)
 * Society of Manufacturers’ Representatives www.smronline.org
 * Wisconsin Association of Manufacturers’ Agents www.wama.org
 * Commission People Association https://commissionpeople.com
 * United Association Manufacturers’ Reps www.uamr.com
 * Wood Reps www.woodreps.com

MANA Staff

 * Charles Cohon, President and CEO
 * Jack Foster, Editor, Agency Sales Magazine
 * Pam Hamlin, Advertising Services
 * Alane LaPlante, Publication/Art Director
 * Jerry Leth, Vice President and General Manager
 * Susan Strouse, Secretary/Treasurer, Accounting Manager

MANA Board of Directors
John D. Roba Greg Bruno Tom Hayward, Chairman of the Board Tim Ryder John Sandifer Ken McGregor Craig Lindsay