Mixbook

Mixbook, a #1 rated photo book brand, based in Redwood City, California, offers a large selection of design choices to create personal stories through customizable photo books, cards, calendars and home decor.

Mixbook Studio, the company’s suite of storytelling tools, along with its mobile app, leverages machine learning technology and AI-powered recommendations, to turn photos into personal stories and keepsakes.

History
Co-founded in 2006 by Andrew Laffoon and Aryk Grosz, the company was initially created to assist high school groups and students in crafting personal yearbooks. The company launched its photo book editor tool in 2009 providng consumers the means to design fully customizable photo books. In 2010, Mixbook added calendars and photo cards to its product line, adding calendars and photo carsd into its offerings.

In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device. In 2013 the company launched another photo book service called Montage, which offered a web-based interface, powered by image recognition technology.

Notably, Mixbook has forged partnerships with brands like Martha Stewart, Crayola, Hallmark and PetSmart, contributing to its reputation as a trusted platform for creating personalized products.

Awards and recognition
Since its inception, Mixbook has been named “the best photo book service” by Tom’s Guide, and the title of “best overall photo book service” by WSJ’s The Buy Side.
 * #43, America's Most Promising Companies, Forbes
 * #176 on Inc 500, Inc Magazine
 * "Second fastest growing company in Silicon Valley", Silicon Valley Business Journal
 * Best Photo Book Service, Tom's Guide
 * Best Overall Photo Book Service, WSJ.com
 * The Best PHoto Book Service, NYtimes Wirecutter
 * Editor's Choice Best Photo Book, Top Ten Reviews

Acquisitions

 * WedPics, acquired in 2017.
 * Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm
 * Citrify
 * Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others. The Yobongo team helped develop Mixbook's mobile app, Mosaic.