Nature Is Speaking

Nature Is Speaking is an ongoing environmental awareness campaign by Conservation International that was launched in 2014. The campaign is developed by TBWA\Media Arts Lab and produced by RadicalMedia for Conservation International. It was conceptualized by Peter Seligmann and Lee Clow and its launch was led by M. Sanjayan.

Concept
The campaign intends to raise awareness that people need nature in order to survive. It features a series of short films in each of which different aspects of nature are voiced by well-known personalities. Each film ends with the following slogan: "Nature doesn't need people. People need nature."

Languages
As of 2023, the campaign has been released in 11 different languages: English, Mandarin, Portuguese, Filipino, Spanish, Cantonese, Indonesian, German, French, Dutch and Arabic.